North America Digital TV News

Cornerstone Media signs with Comscore for local TV measurement
Sep 1, 2021 – Comscore (NASDAQ: SCOR) has signed a new agreement with Cornerstone Media Group (CMG) for local TV measurement. CMG will exclusively use Comscore's local TV ratings currency data across all 210 local media markets.
News categories: Comscore, Cornerstone Media, Julia Johnston, Don Epstein, Advertising, Digital TV, USA

Independent Show 2021 to be all virtual
Sep 1, 2021 – The National Cable Television Cooperative (NCTC) and ACA Connects (ACAC) have announced that the 2021 Independent Show will be held online. The online show will still be held on Oct. 5-6 as scheduled.
News categories: NCTC, ACAC, The Independent Show, Brad Mefferd, Lou Borrelli, Patricia Jo Boyers, Matt Polka, Cable TV, Digital TV, Show, USA

Share of U.S. households with a top SVOD service steady at 78%
Aug 31, 2021 – Research from Leichtman Research Group (LRG) finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA

HBO Max and YouTube added to Spectrum Guide
Aug 30, 2021 – Spectrum has announced the launch of HBO Max and YouTube within Spectrum Guide on eligible devices across its service area, providing customers with access to the streaming services directly from the Spectrum TV platform.
News categories: Charter Communications, Elena Ritchie, Cable TV, Digital TV, Set Top Box, Streaming, USA, UX

U.S. FAST market to reach $4.1 billion in 2023
Aug 26, 2021 – According to research from nScreenMedia, sponsored by Verizon Media, ad revenue earned by virtual linear (vLinear) channels is expected to grow from $2.1 billion in 2021 to $4.1 billion in 2023.
News categories: nScreenMedia, Verizon Media, Colin Dixon, Ariff Sidi, Digital TV, Market Research, Streaming, USA

ucfunnel to power marketing automation on the TCL Channel
Aug 26, 2021 – ucfunnel has announced a collaboration with TCL FFalcon. The collaboration will showcase ucfunnel's marketing automation solution delivering interactivity and personalized ads on the TCL Channel.
News categories: ucfunnel, TCL FFalcon, Advertising, Digital TV, EU, Latin America, North America, Smart TV, Streaming

CTS launches Managed Terrestrial Distribution for U.S. operators
Aug 26, 2021 – Comcast Technology Solutions (CTS) has launched a managed terrestrial content distribution service to support pay TV operators in the US. CTS has offered a satellite-based managed service for decades.
News categories: Comcast Technology Solutions, MTC Cable, Allison Olien, Glen Faulkner, Content Distribution, Digital TV, Terrestrial, USA

Streaming services overtake TV Everywhere in the U.S.
Aug 25, 2021 – FreeWheel (Nasdaq: CMCSA) has published its 1H 2021 U.S. Video Marketplace Report. The report highlights the changing dynamics of how content owners and distributors are monetizing premium digital video content.
News categories: FreeWheel, James Rothwell, Advertising, Digital TV, Market Research, USA