North America Digital TV News

NEXTGEN TV begins broadcasting in Baltimore
Jun 24, 2021 – Six local television stations in Baltimore, MD, including WMAR-TV, WBAL-TV, WBFF, WNUV, and WMPT and WMPB have begun broadcasting using NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, John Hane, Brian Lawlor, Dan Joerres, Mark Aitken, Larry D. Unger, Michael Anderson, ATSC 3, Content Distribution, Digital TV, USA

Xandr adopts OpenAP's OpenID audience identifier
Jun 24, 2021 – OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.
News categories: OpenAP, Xandr, David Levy, Mike Welch, Advertising, Big Data, Digital TV, USA

NAB shows home learning via ATSC 3.0 for students without internet
Jun 24, 2021 – NAB has collaborated with Howard University Middle School of Mathematics and Science, and Fincons Group to create a NEXTGEN TV application that allows students without internet access to participate in home learning.
News categories: National Association of Broadcasters, Fincons Group, Howard University, WHUT, Sam Matheny, Francesco Moretti, Oliver Botti, Kathryn Procope, Sean Plater, ATSC 3, Content Distribution, Digital TV, NABShow, USA

U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories: Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA

Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories: Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA

'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories: Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA

Univision to launch unified global streaming service
Jun 29, 2021 – Univision has unveiled plans for a global streaming service, which will included both free ad-supported and premium subscription-based options, to launch in the U.S. and Latin America in 2022.
News categories: Univision, Pierluigi Gazzolo, Rodrigo Mazon, Wade Davis, Digital TV, Latin America, Streaming, USA

NEXTGEN TV Broadcast Collaborative to bring ATSC 3.0 to Washington D.C.
Jun 16, 2021 – An effort is underway to launch NEXTGEN TV in the U.S. capital, with Howard University's WHUT serving as the host station for broadcasts for five local affiliate stations of national broadcast networks.
News categories: Howard University, Pearl TV, National Association of Broadcasters, Wayne A. I. Frederick, Anne Schelle, Sam Matheny, ATSC 3, Content Distribution, Digital TV, USA

SFN capability of NEXTGEN TV boosts reception robustness
Jun 15, 2021 – The Single Frequency Network (SFN) capability of NEXTGEN TV can help broadcasters enhance the robustness of reception of TV signals, according to results from Phoenix Model Market testing.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Dave Folsom, ATSC 3, Content Distribution, Digital TV, USA