North America Digital TV News

605 signs measurement and analytics deal with Walmart
Sep 24, 2020 – 605 has signed an agreement with Walmart (NYSE: WMT) to provide TV advertising insights via its 605 PLATF0RM. The two will work together to enhance Walmart’s TV planning and analytic capabilities.
News categories: 605, Walmart, Kristin Dolan, Tom Tang, Advertising, Big Data, Digital TV, USA

AdLedger pilots OTT video ad deployment using blockchain
Sep 24, 2020 – AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.
News categories: AdLedger, MadHive, Beachfront, Christiana Cacciapuoti, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, Streaming, USA

Graham Media renews with Comscore for TV measurement
Sep 24, 2020 – Comscore (NASDAQ: SCOR) has announced a renewal agreement with Graham Media Group. Under the agreement, Comscore will provide continued local TV and digital measurement across Graham Media's station footprint.
News categories: Comscore, Graham Media, Steve Walsh, Emily Barr, Advertising, Big Data, Digital TV, USA

317 million SVOD subscriptions for the U.S. in 2025
Sep 24, 2020 – According to Digital TV Research, the number of SVOD subscriptions in the U.S. will climb from 203 million in 2019 to 317 million by 2025 despite this being the most mature market in the world.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Subscribers, USA

Clearcable adds Minerva Networks IPTV platform to offering
Sep 23, 2020 – Clearcable is expanding its Video Services business with the addition of the Minerva Networks IPTV platform. Clearcable powers operators in Canada with their data center and content distribution network offerings.
News categories: Minerva Networks, Clearcable, Randy Osborne, Paul Osmond, Canada, Content Distribution, Digital TV, IPTV

Discovery acquires assets of adtech start-up AdSparx
Sep 22, 2020 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that it has acquired the assets of AdSparx, a start-up offering a cloud-based platform for server side in-stream dynamic ad insertion (DAI).
News categories: Discovery, AdSparx, Avi Saxena, Advertising, Big Data, Digital TV, India, MandA, Streaming, USA

U.S. pay TV suffers historic cord-cutting
Sep 22, 2020 – While pandemic-driven lockdowns may have benefited certain forms of media, traditional pay TV is not one of them. According to eMarketer, cable, satellite, and telecom TV providers will lose the most subscribers ever.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, Subscribers, USA

SpotX unveils programmatic solutions for linear Addressable TV
Sep 22, 2020 – SpotX has announced programmatic solutions for linear addressable TV. The solutions are in part built in support Project OAR. SpotX is also powering programmatic executions within traditional STBs owned by MVPDs.
News categories: SpotX, The Trade Desk, AMC Networks, Project OAR, Matt McLeggon, Jon Tabak, Evan Adlman, Adam Gaynor, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Comark releases all-in-one transmitter for Non-Repack and NextGen TV
Sep 18, 2020 – Hitachi Kokusai Electric Comark has released its PARALLAX All-In-One (AIO) DTV transmitter for non-repack and NextGen TV requirements. PARALLAX AIO is a compact transmitter intended for medium power DTV markets.
News categories: Comark, Tom Barbeau, ATSC 3, Content Distribution, Digital TV, USA