North America Digital TV News

ATSC 3.0 deployment in Las Vegas features Technicolor HDR
Jun 5, 2020 – Technicolor has announced that the High Dynamic Range (HDR) technology embedded in the commercial deployment of ATSC 3.0 by Sinclair Broadcast in Las Vegas features its SL-HDR1 technology.
News categories: Technicolor, Sinclair Broadcast, Thomas Bohan, Mark Aitken, Alan Stein, ATSC 3, Content Distribution, Digital TV, USA

Disney joins Nielsen Addressable TV beta program
Jun 5, 2020 – Disney Media Networks has joined Nielsen's (NYSE: NLSN) Addressable TV beta program. Disney will be able to evaluate Nielsen's addressable TV advertising capabilities and prepare for its commercial launch.
News categories: Nielsen, Disney, Kelly Abcarian, Laura Nelson, Advertising, Big Data, Digital TV, USA

FourthWall Media adds Neilsen Smart TV ACR data to analytics platform
Jun 1, 2020 – FourthWall Media has introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and has added ACR data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform.
News categories: FourthWall Media, Nielsen, Ellen Dudar, Matt Reid, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

TDS Telecom rolls-out IP video and Cloud DVR with Velocix
Jun 1, 2020 – Velocix and TDS Telecom have announced the roll-out of IP video streaming and Cloud DVR services to consumers in central Oregon, completing the first phase of a project to upgrade the entertainment experience available to TDS's 1.2 million connections.
News categories: Velocix, TDS Telecom, David Sharpley, Mark Barber, Content Distribution, Digital TV, IPTV, USA

Gem Shopping Network to use Comscore TV measurement
May 29, 2020 – Comscore (Nasdaq: SCOR) and Gem Shopping Network have announced an agreement for the use of Comscore's TV audience measurement. Under the deal, Gem Shopping Network gets access to audience information via Comscore's TV Essentials (TVE).
News categories: Comscore, Gem Shopping Network, Carol Hinnant, Eduardo Hauser, Advertising, Big Data, Digital TV, USA

Disney+ and Apple TV+ both see success during first six months in the market
May 29, 2020 – Parks Associates has released research showing that new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the 'Big 3' Netflix, Amazon Prime Video, and Hulu.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories: Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MandA, USA

Cable-Tec Expo unable to go ahead
May 27, 2020 – SCTE•ISBE has received official notification that Governor Polis’ executive order designating the Colorado Convention Center as a temporary medical facility has been extended through the remainder of the year.
News categories: SCTE•ISBE, Cable TV, CableTecExpo, COVID-19, Digital TV, USA

HBO Max launched in the U.S.
May 27, 2020 – WarnerMedia’s streaming platform, HBO Max, has officially launched. The launch is the culmination of efforts to bring the best of WarnerMedia together to launch the new offering, following AT&T’s acquisition of Time Warner.
News categories: WarnerMedia, HBO Max, Bob Greenblatt, Digital TV, Streaming, USA