North America Digital TV News

Bitcentral's ViewNexa to power Politics In Color streaming channel
Jul 15, 2024 – Bitcentral has announced that AZA Group and BlaCon Media are to launch a streaming channel, Politics In Color, dedicated to election news and political analysis, on its ViewNexa platform.
News categories: Bitcentral, AZA Group, BlaCon Media, Sam Kamel, Steven Bacon, Content Distribution, Digital TV, Streaming, USA

DISH Media offers Pause Ads on Sling TV
Jul 9, 2024 – DISH Media has announced the launch of Pause Ads, a new format for advertisers to engage viewers in a non-disruptive manner when they pause live or on-demand content on Sling TV.
News categories: DISH Media, Sling, Tom Fochetta, Advertising, Digital TV, USA, UX

Magnite chosen as technology partner for TELUS connected TV offering
Jul 9, 2024 – Magnite (NASDAQ: MGNI) has announced that TELUS (TSX: T) (NYSE: TU) has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada.
News categories: Magnite, TELUS, Damien Véran, Amit Nag, Advertising, Canada, Digital TV, Streaming

42% of US consumers are SVOD 'resubscribers'
Jul 8, 2024 – Research from Ampere Analysis shows that 42% of U.S. streaming subscribers regularly subscribe, cancel and resubscribe, and that bundling streaming services could help mitigate this churn.
News categories: Ampere Analysis, Daniel Monaghan, Digital TV, Market Research, Streaming, USA

Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories: Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV

Skydance and Paramount sign agreement to form 'New Paramount'
Jul 8, 2024 – Skydance Media and Paramount Global (NASDAQ: PARA, PARAA) have entered into a definitive agreement to form 'New Paramount', a next-generation media and technology leader.
News categories: Paramount Global, Skydance, Shari Redstone, David Ellison, Gerry Cardinale, Charles E. Phillips, Content Distribution, Digital TV, MandA, Streaming, USA, Worldwide

Tubi and Pluto lead U.S. surge in free streaming
Jul 1, 2024 – Netflix once again tops the must keep list in 2024 for the fifth year in a row, solidifying its presence as the leading ‘Must Keep’ TV brand in the U.S., according to Solutions Research Group (SRG).
News categories: Solutions Research Group, Digital TV, Market Research, Streaming, USA

Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming

Amagi showcases ad break technology with VIZIO
Jun 24, 2024 – Amagi has shown its Zero Slate technology on VIZIO's WatchFree+ channels. The technology adjusts the length of ad breaks on a per-viewer basis, eliminating the need for filler to round out linear ad breaks.
News categories: Amagi, VIZIO, Srinivasan KA, Katherine Pond, Advertising, Digital TV, Streaming, USA