North America Digital TV News

605 and Research Measurement Technologies measure contextual impact of TV
Apr 11, 2019 – 605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMT’s context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
News categories: 605, Research Measurement Technologies, Ben Tatta, Gaurav Shirole, Bill McKenna, Bill Harvey, Advertising, Big Data, Digital TV, USA

SpotX and clypd to integrate for linear TV and OTT
Apr 11, 2019 – SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
News categories: SpotX, clypd, MRI-Simmons, Matt McLeggon, Jason Burke, Joshua Pisano, Advertising, Big Data, Digital TV, USA, Worldwide

Telaria and Hulu reveal synergy between Connected TV and DTC brands
Apr 11, 2019 – Telaria (NYSE:TLRA), with Hulu, has published research demonstrating how Connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.
News categories: Telaria, Hulu, Jennifer Catto, Advertising, Digital TV, Market Research, Streaming, USA

4C and iQ Media combine to create unified TV intelligence network
Apr 10, 2019 – 4C and iQ Media have created Kinetiq, an entity that combines iQ Media and 4C's Teletrax. Kinetiq will serve as the world's largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.
News categories: iQ Media, 4C Insights, Kinetiq, Kevin Kohn, Dr. Alok Choudhary, Lance Neuhauser, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

T-Mobile and Amazon to bring Prime Video to TVision Home
Apr 10, 2019 – T-Mobile (NASDAQ: TMUS) and Amazon (NASDAQ: AMZN) have announced an agreement bringing Prime Video to TVision Home later this year. TVision customers with a Prime membership will be able to watch all Prime content through the Prime Video app on TVision.
News categories: T-Mobile, Prime Video, TVision, Mike Sievert, Andrew Bennett, Apps, Digital TV, IPTV, Streaming, USA

Majority of US now streaming Over The Top content
Apr 10, 2019 – OpenX has announced the findings of a nationwide survey showing that a massive consumer shift toward OTT video content consumption is well underway. The study highlights how OTT has become the primary video content channel for nearly all age groups in the US today.
News categories: OpenX, Dallas Lawrence, Advertising, Digital TV, Market Research, Streaming, USA

T-Mobile introduces TVision Home
Apr 10, 2019 – T-Mobile (NASDAQ: TMUS) has introduced TVision Home, a rebranded and upgraded version of Layer3 TV. TVision Home is launching in Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, and Washington DC metro areas, as well as Longmont CO, with other markets coming later this year.
News categories: T-Mobile, TVision, John Legere, Mike Sievert, 5G, Apps, Digital TV, IPTV, Set Top Box, USA

Discovery and YouTube announce live and on-demand partnership
Apr 10, 2019 – Discovery and YouTube have announced a distribution agreement that will extend Discovery's portfolio of brands on YouTube TV’s live TV and on-demand subscription service and increase YouTube TV's lifestyle and factual content offering.
News categories: Discovery, YouTube TV, Eric Phillips, Lori Conkling, Content Distribution, Digital TV, Streaming, USA

FreeWheel cuts inefficiencies in the local TV advertising process
Apr 9, 2019 – FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
News categories: FreeWheel, Joy Baer, Adam Herman, Brett Jenkins, Advertising, Big Data, Digital TV, USA