North America Digital TV News

Roku Users less likely to subscribe to legacy Pay-TV
Oct 23, 2018 – It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories: Simpli.fi, Frost Prioleau, Advertising, Digital TV, Streaming, USA

Amazon Echo has 23% of U.S. smart speaker installations
Oct 22, 2018 – According to a survey from Strategy Analytics, the most popular smart speaker model in the US is the Amazon Echo, which accounts for 23% of all smart speakers in use. Including all its models, Amazon accounts for 63% of smart speakers in use.
News categories: Strategy Analytics, David Watkins, Market Research, Smart Home, USA

Beachfront and MadHive partner for OTT advertising audience analytics
Oct 18, 2018 – MadHive and Beachfront have announced a partnership that will integrate MadHive’s data management platform (DMP) into Beachfront’s offering to enrich and verify audience segments in real-time to power audience insights across Beachfront’s OTT ad inventory.
News categories: MadHive, Beachfront, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Broadpeak, Inca Networks and Espial enable video delivery for Hiawatha Broadband
Oct 18, 2018 – Broadpeak and Inca Networks have announced that they have partnered to provide Hiawatha Broadband Communications (HBC) with an IP video delivery solution. The subscriber management and user experiences are powered by Espial's Elevate Cloud IPTV platform.
News categories: Broadpeak, Inca Networks, Espial, Hiawatha Broadband Communications, Jacques Le Mancq, Robert Bell, Mick McCluskey, Jim Kronebusch, CableTecExpo, Content Distribution, Digital TV, IPTV, USA, UX

Support for ATSC 3.0 announced at NAB Show New York
Oct 17, 2018 – At NAB Show New York, FOX Television Stations; NBC and Telemundo Owned Stations Group; Univision; TEGNA (for Pearl TV), and Nexstar Media Group (for SpectrumCo) announced their collaborative effort and support for the introduction of ATSC 3.0.
News categories: Pearl TV, Jack Abernethy, Valari Staab, Vince Sadusky, Dave Lougee, Perry Sook, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Study shows strong interest in ATSC 3.0 Next-Gen Television concept
Oct 16, 2018 – In an update to a 2017 U.S. study, consumers continue to show exceptionally strong interest in the Next-Gen Television service (ATSC 3.0) that will offer free live OTA TV programming with added features.
News categories: Pearl TV, Magid, Anne Schelle, Bill Hague, Brian Markwalter, Digital TV, Market Research, Terrestrial, USA

comScore audience segments available through Oracle Data Cloud
Oct 16, 2018 – comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
News categories: comScore, Oracle, Rachel Gantz, Michelle Hulst, Advertising, Big Data, Digital TV, USA, Worldwide

80% of U.S. cable subscribers also stream digital video
Oct 16, 2018 – Telaria (NYSE:TLRA) and Adobe Advertising Cloud have released their ‘Inside The Minds of Cord-Cutters and Cable-Keepers’ study. The findings illustrate the experiences, behaviors, and television usage among a spectrum of TV consumer segments.
News categories: Telaria, Adobe, Karen Ring, Cable TV, Digital TV, Market Research, Streaming, USA