North America Digital TV News

America's appetite for streaming video continues to grow
Mar 20, 2018 – American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte's 12th edition of the 'Digital Media Trends Survey'.
News categories: Deloitte, Kevin Westcott, Dr. Jeff Loucks, Digital TV, Market Research, Mobile, Streaming, USA

ENENSYS technology deployed in live ATSC 3.0 showcase
Mar 19, 2018 – ENENSYS has announced that its ATSCheduler – ATSC3.0 Broadcast Gateway - was successfully used in the recent live Next Gen TV showcase by WRAL-TV, NBC Universal and NAB. The technology has also been deployed in several other US trials and by broadcasters in Korea.
News categories: ENENSYS, WRAL, Richard Lhermitte, Pete Sockett, Apps, ATSC 3, Content Distribution, Digital TV, Korea, NABShow, USA

One in five U.S. broadband households use a digital antenna to access live TV
Mar 15, 2018 – According to Parks Associates, the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, Terrestrial, USA

U.S. set-top box energy efficiency voluntary agreement extended
Mar 15, 2018 – The CTA and NCTA have announced a four-year extension of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes, initially signed in 2012. The extended agreement is expected to save consumers energy and avoid CO2 emissions.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Cable TV, Digital TV, IPTV, Satellite, Set Top Box, USA

SpotX matches media buyers to Pluto TV’s OTT TV service
Mar 15, 2018 – SpotX has extended their strategic partnership with Pluto TV, a free OTT TV service in America. As part of the collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetization of Pluto TV’s OTT content.
News categories: SpotX, Pluto TV, Mike Shehan, Ilya Pozin, Advertising, Digital TV, Streaming, USA

Traditional U.S. pay TV subscriptions down 3.7% in 2017
Mar 14, 2018 – Subscription losses slowed for traditional multichannel video providers in Q4 2017, but the sector still tumbled for the full year, according to data compiled by Kagan, a group within S&P Global Market Intelligence.
News categories: Kagan, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

TV ‘cord-cutting’ in Canada slows in 2017
Mar 14, 2018 – Canada’s publicly traded television service providers combined lost almost 20% fewer TV subscribers in 2017 compared to 2016, bucking the trend of accelerating TV cord-cutting in recent years, according to Boon Dog Professional Services.
News categories: Boon Dog Professional Services, Mario Mota, Canada, Digital TV, Market Research, Subscribers

Live TV viewing has continued to decline among U.S. broadband households
Mar 14, 2018 – TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband households—nearly 60% of video viewed on the TV is on-demand, non-linear content.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, USA

Marketing Evolution adds Smart TV data from Inscape
Mar 14, 2018 – Marketing Evolution has announced a partnership with Inscape. The partnership combines Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure results and optimize media plans across all channels in near real time.
News categories: Marketing Evolution, Inscape, Rex Briggs, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA