North America Digital TV News

Citizens Fiber upgrades UX with MobiTV Connect
Mar 13, 2018 – Citizens Fiber and MobiTV have announced that Citizens Fiber has adopted the MobiTV Connect Platform to deliver app-based Pay TV services. This initiative is the first step for Citizens Fiber to upgrade its user experience and utilize popular consumer devices, while cutting hardware costs.
News categories: MobiTV, Citizens Fiber, Charlie Nooney, Zach Cutrell, Apps, Cable TV, Content Distribution, Digital TV, USA

Pay TV subscribers at major US providers down ~1,495,000 in 2017
Mar 12, 2018 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the US lost about 1,495,000 net video subscribers in 2017, compared to a pro forma loss of about 760,000 subscribers in 2016.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

US pay TV revenues to fall by $27 billion
Mar 12, 2018 – US pay TV revenues peaked in 2015, at $101.71 billion, according to Digital TV Research. A $26.58 billion decline (26%) is forecast between 2015 and 2023 to take the total down to $75.13 billion.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Market Research, North America, Satellite, Subscribers, USA

Nielsen launches audience-based forecasting for linear TV
Mar 6, 2018 – Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.
News categories: Nielsen, Kelly Abcarian, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide

fuboTV to use Auth0 for authentication and social login
Mar 5, 2018 – Auth0 has announced that its identity management platform has been chosen by fuboTV. The streaming TV company’s subscriber base will use Auth0 for authentication and social login across a variety of platforms.
News categories: Auth0, fuboTV, Eugenio Pace, Sung Ho Choi, Content Protection, Digital TV, Mobile, Social TV, Streaming, USA

Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT
Mar 5, 2018 – Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedia’s platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.
News categories: Tru Optik, ZypMedia, Sinclair Broadcast, Andre Swanston, Raman Ahuja, Rob Weisbord, Advertising, Digital TV, Streaming, USA

LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories: LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA

Consolidated Communications launches DIRECTV NOW across its service area
Feb 28, 2018 – Consolidated Communications (NASDAQ:CNSL) has announced that it will offer DIRECTV NOW to its customers throughout its entire service area. Consolidated Communications customers will be able to enjoy DIRECTV NOW's news, sports, live events and cable programs.
News categories: Consolidated Communications, DIRECTV NOW, Rob Koester, Cable TV, Digital TV, Streaming, USA

IPG Mediabrands and Nielsen enhance buyer-based marketplace
Feb 26, 2018 – Nielsen (NYSE: NLSN) has announced a data and technology agreement with IPG Mediabrands (NYSE: IPG) that will enhance their audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabrands' consumer ids with Nielsen's TV viewing and purchase behavior insights.
News categories: Nielsen, IPG Mediabrands, Damian Garbaccio, Arun Kumar, Advertising, Big Data, USA