Technologies (broadband, content protection, home networking, infrastructure, semiconductors, software) News

Tremor International launches self-service cross-platform planner
Apr 26, 2023 – Tremor International (AIM/NASDAQ: TRMR) has launched a self-service cross-platform planner that enables broadcasters to maximize reach and frequency allocation across linear and digital inventory.
News categories: Tremor International, Kenneth Suh, Advertising, Digital TV, Worldwide

InfoSum announces clean room partnership with Samsung Ads
Apr 25, 2023 – InfoSum is working with Samsung Ads to create a clean room solution that will enable Samsung Ads clients to match and activate audiences in InfoSum's privacy-first environment.
News categories: InfoSum, Samsung, Brian Lesser, Justin Evans, Advertising, Big Data, Digital TV, Worldwide

DVB publishes commercial requirements for next video codec work
Apr 25, 2023 – The DVB Project has published two documents (DVB BlueBooks C105 and C106) setting out the commercial requirements for its next stage of work on video codecs.
News categories: DVB Project, Content Distribution, Digital TV, Europe, Worldwide

Mirada's Segmenter groups users using AI and machine learning
Apr 26, 2023 – Mirada's Segmenter brings AI and ML to user segmentation for video services via an advanced clustering engine that automatically identifies subscribers based on multiple variables.
News categories: Mirada, José-Luis Vázquez, Big Data, Digital TV, QoE, UX, Worldwide

Roku and Instacart pair TV streaming data and online grocery delivery
Apr 26, 2023 – Roku (Nasdaq:ROKU) and Instacart have combined viewing data from Roku with insights from Instacart to measure whether streamers purchase products on Instacart after seeing an ad on the Roku platform.
News categories: Roku, Instacart, Alison Levin, Ali Miller, Advertising, Big Data, Digital TV, USA

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

Marketers are all-in on streaming despite questioning its effectiveness
Apr 26, 2023 – According to a report from Nielsen, 84% of marketers are including streaming in their media plannings, yet only 49% of survey respondents view OTT and CTV as effective advertising channels.
News categories: Nielsen, Advertising, Digital TV, Market Research, Streaming, Worldwide

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

Mediacorp selects ThinkAnalytics to power OTT TV personalisation
Apr 25, 2023 – ThinkAnalytics has announced that Mediacorp has selected the Think360 personalised content discovery and viewer engagement platform for mewatch its OTT streaming service.
News categories: ThinkAnalytics, Mediacorp, Samuel Sweet, Big Data, Digital TV, Singapore, Streaming, UX