UK (United Kingdom, Great Britain & Northern Ireland) Digital TV News

Yahoo extends targeting and measurement partnership with Samba TV
May 15, 2023 – Yahoo has announced a partnership with Samba TV to provide advertisers with an advanced TV solution for campaign targeting and measurement within the Yahoo DSP, across the UK and Canada.
News categories: Samba TV, Yahoo, David Barker, Elizabeth Herbst-Brady, Advertising, Big Data, Canada, Digital TV, Smart TV, UK

Paramount+ now available on Virgin TV in the UK
May 12, 2023 – Virgin Media customers with Virgin TV 360 or Stream can now access Paramount+ directly via their set-top box for £6.99 per month or £69.90 per year.
News categories: Virgin Media, David Bouchier, Apps, Cable TV, Digital TV, Set Top Box, Streaming, UK

Virgin Media renews EST and TVOD content deal with Amdocs
May 10, 2023 – Amdocs (NASDAQ:DOX) has announced that its Vubiquity platform has been selected to continue to provide Virgin Media's customers with EST and TVOD content across different devices.
News categories: Amdocs, Virgin Media, Anthony Goonetilleke, Content Distribution, Digital TV, UK

A+E Networks EMEA expands FAST footprint with Amagi
Apr 20, 2023 – Amagi has partnered with A+E Networks EMEA to distribute three FAST channels in the UK. A+E has deployed Amagi's cloud solutions in the past for playout and channel delivery in Europe.
News categories: Amagi, A+E Networks, Srinivasan KA, Matthew Westrup, Content Distribution, Digital TV, Streaming, UK

Annual AVOD/FAST ad revenue already above €250m in the EU5
Apr 4, 2023 – In 2022, NPA Conseil and Médiamétrie estimate that AVOD and FAST advertising revenues reached €255 million in the EU5, with the UK and Germany accounting for 80%.
News categories: Médiamétrie, NPA Conseil, Laurence Deléchapt, Philippe Bailly, Advertising, Digital TV, EU, Market Research, Streaming, UK

AudienceXpress reveals UK findings from streaming video consumer study
Apr 4, 2023 – AudienceXpress has announced findings from its latest streaming video consumer study. The study was conducted in the UK, Italy, France, Germany, Spain, and the Netherlands – the EU6.
News categories: FreeWheel, AudienceXpress, Stefanie Briec, Advertising, Digital TV, EU, Market Research, Streaming, UK

Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories: Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK

New products and more countries for Amazon-built TV range
Mar 22, 2023 – As the number of Fire TV devices sold passes 200 million globally, Amazon (NASDAQ: AMZN) has announced the expansion of its Amazon-built TV series and their availability in more countries.
News categories: Amazon, Daniel Rausch, Digital TV, Germany, Mexico, Smart TV, TV OS, UK, USA, Worldwide

Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories: Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK