USA (United States of America) Digital TV News

VBox announces ATSC 3.0 Testbed
Aug 11, 2021 – VBox Communications has announced the availability of its new ATSC 3.0 Testbed – an enhanced version of the company’s original ATSC 3.0 Android TV Gateway product released earlier this year.
News categories: VBox Communications, ATSC 3, Digital TV, Set Top Box, USA

Samba TV launches SambaID proprietary identifier
Aug 11, 2021 – Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TV’s tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.
News categories: Samba TV, Ashwin Navin, Wes Chaar, Advertising, Big Data, Digital TV, Smart TV, USA

Parrot Analytics helps inform YouTube and Google TV programming
Aug 9, 2021 – YouTube and Google TV have incorporated Parrot Analytics' global audience demand data and entertainment consulting services to help make insight-driven content decisions.
News categories: Parrot Analytics, Wared Seger, Big Data, Digital TV, Streaming, USA

NEXTGEN TV begins broadcasting in Indianapolis
Aug 10, 2021 – Four local TV stations in Indianapolis, including WRTV, WTTK, WTHR, and WXIN, have begun broadcasting NEXTGEN TV. BitPath led the planning process and coordinated efforts across the stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Integral Ad Science acquires Publica
Aug 10, 2021 – Integral Ad Science (Nasdaq: IAS) has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
News categories: Integral Ad Science, Publica, Lisa Utzschneider, Ben Antier, Advertising, Digital TV, MandA, Streaming, USA

Meredith renews with Nielsen for TV audience measurement
Aug 10, 2021 – Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
News categories: Nielsen, Meredith, Catherine Herkovic, Doug Lowe, Advertising, Big Data, Digital TV, USA

Comscore to provide measurement for YouTube and YouTube TV
Aug 9, 2021 – Comscore (NASDAQ: SCOR) will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings, providing marketers with an understanding of how audiences are consuming YouTube content.
News categories: Comscore, YouTube, Bill Livek, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA

DISH Network pay TV subscribers down 67,000 in 2Q 2021
Aug 9, 2021 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending June 30, 2021. Net Pay TV subscribers decreased approximately 67,000 in the quarter to end at 10.99 million.
News categories: DISH Network, Digital TV, Satellite, Streaming, Subscribers, USA

Paramount+ adds more than 6 million subscribers in 2Q 2021
Aug 5, 2021 – ViacomCBS (NASDAQ: VIAC; VIACA) has reported results for the quarter ended June 30, 2021. Paramount+ provided more than 6 million additions to the company's global streaming subscription base, which now stands at over 42 million.
News categories: ViacomCBS, Bob Bakish, Digital TV, Results, Streaming, Subscribers, USA, Worldwide