USA (United States of America) Digital TV News

U.S. pay TV loses over 18 million subscribers between 2014 and 2020
Jul 8, 2021 – Parks Associates estimates that between 2014 and 2020, the US pay TV industry lost over 18 million subscribers. Pay TV operators are thus seeking alternatives to traditional pay TV for their consumer services arsenal.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA

NEXTGEN TV broadcasting begins in Charlotte, NC
Jul 7, 2021 – Five local TV stations in Charlotte, NC have banded together to launch NEXTGEN TV. The stations are Cox Media's WAXN-TV and WSOC-TV (ABC), Nexstar's WJZY-TV (FOX), Gray Television's WBTV-TV (CBS) and TEGNA's WCNC-TV (NBC).
News categories: Pearl TV, Cox Media Group, Anne Schelle, Paul Curran, ATSC 3, Content Distribution, Digital TV, USA

605 provides attribution for Canoe addressable campaigns with AMC
Jul 7, 2021 – 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
News categories: 605, AMC Networks, Caroline Horner, Kim Kelleher, Advertising, Digital TV, USA

FTC charges Broadcom with illegal monopolization
Jul 2, 2021 – The Federal Trade Commission has issued a complaint charging Broadcom with illegally monopolizing markets for semiconductor components used to deliver TV and broadband internet services through exclusive dealing and related conduct.
News categories: Federal Trade Commission, Broadcom, Holly Vedova, CPE, Digital TV, Regulation, Semiconductor, Set Top Box, USA, Worldwide

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

TV stations in Orlando launch NEXTGEN TV broadcasts
Jul 1, 2021 – Eight Orlando TV stations have banded together to launch NEXTGEN TV. The stations are WRBW-TV, WOFL-TV, WFTV-TV, WRDQ-TV, WKMG-TV, WESH-TV, WKCF-TV and WUCF-TV. Orlando is the 17th largest TV market in the U.S.
News categories: Pearl TV, Anne Schelle, Mike McClain, John Soapes, ATSC 3, Content Distribution, Digital TV, USA

Half of U.S. streaming device buyers to be first-time owners
Jun 30, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

Edge Networks selects Vewd OpX to power Evoca TV
Jul 1, 2021 – Evoca TV has selected Vewd OpX to power the content and UX for its TV service. Vewd OpX is integrated into Evoca's Scout receiver and delivers linear, on-demand, apps and more within an intuitive TV experience.
News categories: Vewd, Evoca, Todd Achilles, Henrik Sten, ATSC 3, Digital TV, Set Top Box, USA, UX

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA