USA (United States of America) Digital TV News

MobiTV enters voluntary Chapter 11
Mar 1, 2021 – MobiTV has voluntarily filed for relief under chapter 11 of the U.S. Bankruptcy Code. The company intends to implement a restructuring process that will position its platforms for long-term sustainability and growth.
News categories: MobiTV, Content Distribution, Digital TV, Finance, USA

North American OTT TV revenues to double
Mar 1, 2021 – According to Digital TV Research, North American OTT TV revenues will reach $94 billion in 2026; nearly twice as much as in 2020. The US will increase by $42 billion to $88 billion. Canada will double to $5.4 billion.
News categories: Digital TV Research, Simon Murray, Canada, Digital TV, Market Research, Streaming, USA

New AT&T, TPG entity to take over AT&T’s U.S. video business
Feb 25, 2021 – AT&T (NYSE: T) and TPG Capital have announced that they are to establish a new company named DIRECTV that will own and operate AT&T’s U.S. video business unit consisting of the DIRECTV, AT&T TV and U-verse video services.
News categories: AT&T, TPG Capital, Bill Morrow, John Stankey, David Trujillo, John Flynn, Digital TV, IPTV, MandA, Satellite, USA

NBCUniversal expands addressable footprint via Charter partnership
Feb 25, 2021 – NBCUniversal has announced an advertising agreement with Charter Communications that will expand its U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest.
News categories: NBCUniversal, Charter Communications, Krishan Bhatia, David Kline, Advertising, Cable TV, Digital TV, USA

ATSC issues Recommended Practice on Haptics for ATSC 3.0
Feb 25, 2021 – Immersion Corporation (NASDAQ: IMMR) has announced that the Advanced Television System Committee (ATSC) has published Immersion’s proposal as a Recommended Practice on Haptics for ATSC 3.0.
News categories: Immersion Corp, ATSC, Dr. Yeshwant Muthusamy, Madeleine Noland, ATSC 3, Digital TV, USA, UX

AMC Networks and OMG complete first U.S. addressable campaign
Feb 24, 2021 – AMC Networks and Omnicom Media Group (OMG) have completed two linear addressable TV campaigns. The campaigns used the On Addressability platform, with spots running on Comcast and Charter cable systems.
News categories: AMC Networks, Omnicom Media Group, Kim Kelleher, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

ENGINE launches cookieless data solutions for CTV and omnichannel media
Feb 24, 2021 – ENGINE has announced ENGINE Device Graph+, expanding its cookieless offering with a suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments.
News categories: ENGINE Media Exchange, Michael Zacharski, Big Data, Smart TV, Streaming, USA

SpotX to serve as supply-side platform for Redbox
Feb 23, 2021 – Redbox has selected SpotX to provide the supply-side platform (SSP) to power the monetization of its free live TV and AVOD content, opening up new opportunities for media buyers to run ad campaigns using Redbox's inventory.
News categories: SpotX, Redbox, Ryan Kenney, Terrence Coles, Advertising, Digital TV, Streaming, USA

North American pay TV subscriber losses to slow
Feb 23, 2021 – The number of pay TV subscribers in Canada and the U.S. will fall by 43 million from 116 million in 2010 to 74 million in 2026, according to Digital TV Research. Declines are expected to be lower from 2021.
News categories: Digital TV Research, Simon Murray, Cable TV, Canada, Digital TV, IPTV, Satellite, Subscribers, USA