USA (United States of America) Digital TV News

Pearl TV and Phoenix Model Market announce 2021 NEXTGEN TV plans
Jan 7, 2021 – Pearl TV and the Phoenix Model Market partners have announced a push this year that will initiate ATSC 3.0 services in nearly 20 more cities by the end of the summer.
News categories: Pearl TV, Anne Schelle, ATSC 3, Automotive, CES2025, Content Distribution, Digital TV, Set Top Box, Smart TV, USA

Firstlight Media OTT platform to power new streaming venture Struum
Jan 7, 2021 – Firstlight Media has announced that they are collaborating with new OTT service, Struum, to deploy their cloud-native streaming platform, using Firstlight's Gen 5 architecture.
News categories: Firstlight Media, Struum, Azure, Lauren DeVillier, Hanno Basse, Content Distribution, Digital TV, Streaming, USA

TEGNA extends partnership with FreeWheel
Jan 7, 2021 – TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
News categories: FreeWheel, TEGNA, Premion, Ian Banks, Kurt Rao, Tom Cox, Advertising, Digital TV, Streaming, USA

Triveni Digital powers NextGen TV at first Hearst station
Jan 5, 2021 – Hearst Television is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida. WMOR-TV is the first Hearst station in the multimedia company's transition to NextGen TV.
News categories: Triveni Digital, Hearst, Ralph Bachofen, Brian Darragh, ATSC 3, Content Distribution, Digital TV, USA

TEGNA renews with Nielsen for Local TV markets
Jan 5, 2021 – Nielsen (NYSE: NLSN) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets.
News categories: Nielsen, TEGNA, Catherine Herkovic, Larry Delia, Advertising, Big Data, Digital TV, USA

discovery+ launches in the U.S.
Jan 4, 2021 – discovery+ (Nasdaq: DISCA, DISCB, DISCK) is now live in the U.S., with distribution agreements that will make the product one of the most widely available streaming services at launch.
News categories: Discovery, Inc., David Zaslav, Apps, Digital TV, Europe, Gaming, Set Top Box, Smart TV, Smartphone, Streaming, Tablet, USA

TV installed base in the U.S. getting bigger and newer
Dec 23, 2020 – According to NPD, over the last several years American TV screens have been inching up in size. Installed TVs in the U.S. are now larger (15% are 60" or over) and newer (the average age is 4.9 years) than ever before.
News categories: NPD Group, John Buffone, Stephen Baker, COVID-19, Digital TV, Market Research, Smart TV, USA

Nexstar Media launches NEXTGEN TV in Denver
Dec 23, 2020 – Nexstar Media Group (Nasdaq: NXST) has announced that KDVR-TV and KWGN-TV, Nexstar's local television stations serving the Denver, Colorado, area (DMA #16) have begun broadcasting with NEXTGEN TV.
News categories: Nexstar Media, Brett Jenkins, ATSC 3, Content Distribution, Digital TV, USA

IRIS.TV joins the Unified ID 2.0 initiative
Dec 23, 2020 – IRIS.TV has announced that it is supporting Unified ID 2.0. Unified ID 2.0 is an open-source approach to internet identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront.
News categories: IRIS.TV, The Trade Desk, Sean Holzman, Jeff Green, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide