USA (United States of America) Digital TV News

Tru Optik and Anzu.io to bring targeting to in-game advertising
Dec 2, 2019 – Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
News categories: Tru Optik, Anzu.io, Andre Swanston, Itamar Benedy, Advertising, Big Data, Gaming, USA

Consolidated Communications extends CCiTV availability
Nov 25, 2019 – Consolidated Communications (NASDAQ: CNSL) has introduced CCiTV to residential customers in its Lakes Region, central and southern New Hampshire service areas. CCiTV offers flexible, easy-to-use TV programming to customers when they want it, where they want it and how they want it.
News categories: Consolidated Communications, Rob Koester, Apps, Digital TV, IPTV, USA

Amobee to integrate LiveRamp IdentityLink to enhance targeting
Nov 20, 2019 – Amobee is to integrate LiveRamp’s (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamp’s identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
News categories: Amobee, LiveRamp, Bryan Everett, Travis Clinger, Advertising, Big Data, Digital TV, Streaming, USA

Telia Carrier offers direct connectivity for MOBITV streaming TV apps
Nov 20, 2019 – Telia Carrier has announced that MOBITV will utilize its IP backbone to provide capacity and connectivity for MOBITV’s Pay TV operator customers across the U.S. Customers can now get direct access to the MOBITV data center from more than 100 PoPs located throughout the U.S.
News categories: MOBITV, Telia Carrier, Casey Fann, Rob Pulkownik, Apps, Content Distribution, Digital TV, Streaming, USA

US telecom and pay-TV service revenue to rise to $419.4bn by 2024
Nov 18, 2019 – Telecommunications and pay-TV service revenue in the U.S. will reach $404.5bn by the end of 2019, representing a 0.5% decline over 2018, according to GlobalData. Pay-TV revenue will drop from $94.4bn in 2019 to $84bn by 2024 as a result of cord-cutting trends.
News categories: GlobalData, Ivan Maldonado, Digital TV, Market Research, USA

U.S. traditional video subscribers down nearly 1.9 million in 3Q 2019
Nov 14, 2019 – Kagan, a TMT research group within S&P Global Market Intelligence, estimates that traditional multichannel subscribers in the U.S. fell by nearly 1.9 million in the three months ended Sept. 30, a 25% spike from the previous largest drop in the second quarter of 2019.
News categories: S&P Global, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Major U.S. pay-TV providers lost 1.74 million subscribers in 3Q 2019
Nov 13, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 1,740,000 net video subscribers in 3Q 2019, compared to a pro forma net loss of about 975,000 subscribers in 3Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Disney+ passes 10 million sign-ups since launching
Nov 13, 2019 – Disney+, the highly anticipated streaming service from The Walt Disney Company, has already reached a major milestone, achieving a remarkable 10 million sign-ups since launching.
News categories: The Walt Disney Company, Canada, Digital TV, Netherlands, Streaming, Subscribers, USA

Fincons to present Smart Digital Platform compatible with both HbbTV and ATSC 3.0
Nov 13, 2019 – Fincons Group has announced that it will be showcasing its Smart Digital Platform at this year’s HbbTV Symposium and Awards in Athens. The solution is the first to be entirely compatible with both European HbbTV and U.S. ATSC 3.0 standards.
News categories: Fincons Group, Francesco Moretti, Oliver Botti, ATSC 3, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, USA