USA (United States of America) Digital TV News

Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories: Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Disney+ gets some traction, Apple TV lags in streaming wars
Nov 12, 2019 – Eagle Alpha has surveyed 5 million tweets from Twitter users in North America, excluding retweets, that mentioned Netflix, Disney+, Apple TV Plus, Hulu or Roku, to update its ongoing analysis of streaming video providers.
News categories: Eagle Alpha, Dean Barr, Big Data, Canada, Digital TV, Market Research, Streaming, USA

Disney+ launches in the U.S., Canada and the Netherlands
Nov 12, 2019 – Disney+, from The Walt Disney Company, is now live in the U.S., Canada and the Netherlands, bringing together for the first time a lineup of content from Disney, Pixar, Marvel, Star Wars, National Geographic and more.
News categories: The Walt Disney Company, Robert A. Iger, Apps, Canada, Digital TV, Netherlands, Streaming, USA

Looper Insights adds set-top box VOD store content visibility
Nov 8, 2019 – Looper Insights has launched Looper Insights SEE for STB, a set-top box-specific solution for VOD optimization. Studios and stores can now get full visibility of any title in any store anytime whether on an OTT store, an MVPD, connected TV or other device.
News categories: Looper Insights, Lucas Bertrand, Big Data, Content Distribution, Digital TV, Set Top Box, USA

DISH Network pay TV subscribers up 148,000 in 3Q 2019
Nov 7, 2019 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending September 30, 2019. The company closed the quarter with 12.18 million pay TV subscribers, including 9.49 million DISH TV and 2.69 million Sling TV subscribers.
News categories: DISH Network, Digital TV, Results, Satellite, Subscribers, USA

U.S. pay TV household penetration down to 75%
Nov 5, 2019 – Research from Leichtman Research Group (LRG) finds that 75% of TV households in the U.S. subscribe to some form of live pay-TV service. The percentage of TV households that subscribe is down from 84% in 2014, 87% in 2009, and 81% in 2004.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

Extreme Reach and Verance partner on reporting for Addressable TV
Nov 5, 2019 – Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s watermarking with ER’s asset management platform for TV and Video ad creative.
News categories: Verance, Extreme Reach, Nil Shah, Tim Conley, Advertising, Big Data, Content Identification, Digital TV, USA

NBA TV becomes 1st league network to launch SVOD service
Nov 5, 2019 – NBA Digital, jointly managed by the NBA and Turner Sports, has announced that NBA TV is now available directly to consumers from the NBA, becoming the first linear sports league network to launch a direct-to-consumer subscription offering.
News categories: NBA, Turner, Chris Benyarko, Tina Shah, Digital TV, Streaming, USA

MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories: LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA