USA (United States of America) Digital TV News

YouGov research for Edgeware finds clear demand for tailored TV content
Apr 4, 2019 – Online research from Edgeware and YouGov has found that 89% of adults across the UK, USA, Hong Kong, Mexico and Spain would be interested in content that is aimed at their personal interests when watching traditional TV channels.
News categories: Edgeware, YouGov, Johan Bolin, Digital TV, Hong Kong, Market Research, Mexico, NABShow, Spain, UK, USA

Cord-cutting to slow in the US
Apr 4, 2019 – The number of US traditional pay TV subscribers will have fallen from 105 million in 2010 to 81 million in 2024, according to Digital TV Research. The number of TV households that do not have a pay TV subscription will have quadrupled over the same period.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Satellite, Subscribers, Terrestrial, USA

Tru Optik closes $10 million venture round
Apr 3, 2019 – Tru Optik has announced the close of a $10 million venture round. The funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its OTT Household Graph and extend its capabilities across other forms of addressable advertising.
News categories: Tru Optik, Mithera Capital, Andre Swanston, Mark Feldman, Matt Spiegel, Colin Petrie-Norris, Aleck Schleider, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide

Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories: National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC 3, Big Data, Digital TV, USA

Over half of US broadband households who trial SVOD become paying subscribers
Apr 3, 2019 – Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, Streaming, USA

Univision partners with Amobee for linear TV analytics
Apr 3, 2019 – Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
News categories: Amobee, Univision, Kim Perell, Steve Mandala, Advertising, Big Data, Digital TV, USA

US operators failing to make the most of customer data
Apr 3, 2019 – Paywizard has announced that a study of major US broadcasters, pay-TV operators, Telcos and OTT service providers has revealed that none are currently making the most of their data to more effectively engage customers and prospects.
News categories: Paywizard, Bhavesh Vaghela, Ben Keen, Big Data, Digital TV, Market Research, NABShow, USA

Digital Alert Systems powers ATSC 3.0 Advanced Emergency Alerting demos at NAB 2019
Apr 2, 2019 – Digital Alert Systems has announced that its DASDEC series of Emergency Alert System (EAS)/Common Alerting Protocol (CAP) encoder/decoders will power demonstrations across the 2019 NAB Show that showcase the ATSC 3.0 Advanced Emergency Alerting (AEA) specification.
News categories: Digital Alert Systems, Ed Czarnecki, ATSC 3, Digital TV, NABShow, USA

ARRIS powers satellite distribution for AMC Networks
Apr 2, 2019 – ARRIS International (NASDAQ: ARRS) has announced that AMC Networks has selected ARRIS for video compression and transcoding. The ARRIS platform will serve as a foundation for AMC Networks' satellite distribution architecture of the future.
News categories: ARRIS International, AMC Networks, Dan Whalen, Steve Pontillo, Content Distribution, Digital TV, NABShow, Satellite, USA