USA (United States of America) Digital TV News

Research Now SSI and iSpot.tv partner to measure ad effectiveness
Dec 6, 2018 – Research Now SSI has partnered with iSpot.tv to help brands better understand advertising efficacy. The combination of iSpot's ad analytics with Research Now SSI's unified data, results in the largest passively monitored and surveyable TV viewership panel in the United States.
News categories: Research Now, iSpot.tv, Bob Fawson, Robert Bareuther, Advertising, Big Data, Digital TV, Streaming, USA

Comcast rolling-out Amazon Prime Video on Xfinity X1
Dec 5, 2018 – Comcast and Amazon have announced that the Prime Video service will launch over the next week on Comcast’s Xfinity X1. With Amazon Prime Video integrated into the X1 guide, customers can easily browse the Prime Video catalog on Xfinity on Demand.
News categories: Comcast, Prime Video, Matt Strauss, Greg Hart, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

Over 80% of U.S. smart TVs are now connected to the internet
Dec 4, 2018 – Parks Associates research has shown that ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart TV, Streaming, USA

Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks
Nov 29, 2018 – Nielsen (NYSE: NLSN) is expanding its U.S. Dynamic Ad Insertion (DAI) pilot. MediaTek will bring advanced DAI to their Smart TV platform, and A+E Networks is joining CBS to begin replacing advertisements in live linear programming.
News categories: Nielsen, MediaTek, A+E Networks, Kelly Abcarian, Mike Chang, Advertising, Content Identification, Digital TV, Semiconductor, Smart TV, USA

Tech Mahindra sets up Video Integration and Engineering unit
Nov 29, 2018 – Tech Mahindra has announced the setting up of a ‘Video Integration and Engineering’ (VIE) business unit to leverage cutting edge technology and solutions to cater to the heavy demand of video services in the 5G ecosystem.
News categories: Tech Mahindra, CP Gurnani, Manish Vyas, Naveen Kadiyala, 5G, Digital TV, India, USA

Consumers far more likely to recommend online than traditional pay-TV services
Nov 28, 2018 – U.S. consumer data from Parks Associates finds that the average net promoter score (NPS) for traditional pay-TV providers in 3Q 2018 was -19. By comparison, the average NPS for the major online pay-TV and OTT video services was positive.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, USA

Games video viewers offer rich niche to SVOD Providers
Nov 28, 2018 – Juniper’s Digital TV & Video Streaming Survey has found that users who viewed games videos were more likely to subscribe to a greater number of SVOD services than the average user.
News categories: Juniper, China, Digital TV, Market Research, Streaming, UK, USA

LG introduces Smart Display with Google Assistant
Nov 20, 2018 – LG Electronics is rolling out an intelligent speaker with a Smart Display that combines the capabilities of the Google Assistant with unparalleled sound quality from Meridian Audio to create a device designed for the smart home.
News categories: LG Electronics, Seo Young-jae, Digital TV, Smart Home, USA

Altice introduces Altice One OS version 2.0
Nov 19, 2018 – Altice USA (NYSE:ATUS) has unveiled its Altice One OS 2.0, an update to its Altice One platform that adds enhanced mobility and more advanced features, including the ability to watch Cloud DVR content on the go on the Altice One mobile app.
News categories: Altice USA, Hakim Boubazine, Apps, Cable TV, Digital TV, Middleware, Set Top Box, TV Everywhere, USA