USA (United States of America) Digital TV News

Amazon introduces Fire TV Stick 4K and new Alexa Voice Remote
Oct 3, 2018 – Amazon (NASDAQ: AMZN) has announced the Fire TV Stick 4K, the most powerful streaming media stick available, plus a new Alexa Voice Remote. The Alexa Voice Remote is also available with the recently launched Fire TV Cube.
News categories: Amazon, Marc Whitten, John Couling, Canada, Digital TV, Germany, India, Japan, Set Top Box, Streaming, UK, USA

4C adds video inventory from FreeWheel, SpotX and Telaria
Oct 2, 2018 – 4C has announced new video integrations with FreeWheel, SpotX, and Telaria. The integrations will make video advertising inventory from streaming services and content providers available within the Scope by 4C platform.
News categories: 4C Insights, FreeWheel, SpotX, Telaria, Lance Neuhauser, Neil Smith, Mike Shehan, Mark Zagorski, Advertising, Digital TV, Streaming, USA

Connekt brings 'Buy Now' button to Sony smart TVs
Oct 2, 2018 – Connekt has developed a collaboration with Sony Electronics to enable T-Commerce on select Sony Smart TVs and Blu-ray Disc Players. Through Connekt’s ShopTV application, consumers will be able to securely purchase products directly from the TV.
News categories: Connekt, Sony Electronics, Mike Fitzsimmons, Nick Colsey, Digital TV, Smart TV, USA, UX

Evolution Digital launches app-based user interface
Oct 2, 2018 – Evolution Digital has unveiled its operator-customizable eMERGE app-based software client that integrates pay-TV operators’ IP video services, enabled by eVUE-TV, including live linear, VOD, PPV and network DVR recordings, with OTT streaming content.
News categories: Evolution Digital, Brent Smith, Apps, Digital TV, Set Top Box, USA, UX

Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories: SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, Streaming, USA

Amazon Prime, HBO and Now TV face decreasing audiences
Oct 1, 2018 – A consumer survey from Juniper Research has found that increased churn rates are being faced by video streaming services such as Amazon Prime and HBO Now in key markets such as the UK and the US. Contrastingly, Netflix outperformed its rivals.
News categories: Juniper Research, Lauren Foye, China, Digital TV, Market Research, Streaming, UK, USA

Caavo introduces entertainment hub and voice-controlled remote
Oct 1, 2018 – Caavo has introduced Control Center, an entertainment hub and voice-controlled remote that unites everything connected to your TV. Control Center searches, discovers and manages your content across live TV, DVR, streaming services and web, all in one place.
News categories: Caavo, Andrew Einaudi, Digital TV, Smart Home, USA, UX

Innovid launches video ad creation tool for connected TV
Sep 27, 2018 – Innovid has announced the launch of OTT Composer, an advertising tool that enables users to design interactive ads for Connected TV and scale dynamic creative across video everywhere. The product enables users to build an interactive video once and have it work across all OTT devices and channels.
News categories: Innovid, Tal Chalozin, Peter Naylor, Vikrant Mathur, Advertising, Digital TV, Streaming, USA

Smart speakers with voice assistants to be in 47% of U.S. broadband households by 2022
Sep 27, 2018 – Parks Associates has estimated that penetration of smart speakers with voice assistants will reach 47% of U.S. broadband households by 2022. 55% of U.S. broadband households find voice control of connected entertainment devices to be appealing.
News categories: Parks Associates, Craig Leslie, Brett Sappington, Market Research, Smart Home, USA, UX