USA (United States of America) Digital TV News

Roku adds audio and voice assistance to the TV user expereince
Jan 3, 2018 – Roku has unveiled plans to make it easy for Roku TV customers to add audio to their TV experience. The company has also announced plans to develop and launch a voice assistant, the Roku Entertainment Assistant, optimized for home entertainment.
News categories: Roku, Anthony Wood, CES2025, Digital TV, Set Top Box, Smart Home, Streaming, USA, UX

Verance Watermarking completes field trials on LG TVs
Jan 3, 2018 – Verance has announced that Verance Aspect, selected as a foundational component of the ATSC 3.0 transmission standard, has expanded to smart TV manufacturers with LG becoming the first to complete initial field tests.
News categories: Verance, LG, Nil Shah, Eric Anderson, ATSC 3, Content Identification, Digital TV, Smart TV, Terrestrial, USA

BrightLine launches data platform for OTT ad targeting
Jan 2, 2018 – BrightLine has announced that it is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television.
News categories: BrightLine, Jacqueline Corbelli, Linda Yaccarino, Advertising, Big Data, Digital TV, Mobile, Streaming, USA

Vecima closes acquisition of Concurrent
Jan 2, 2018 – Vecima Networks (TSX:VCM) has announced that it has closed its acquisition of the assets of the Content Delivery and Storage Business of Concurrent Computer (NASDAQ:CCUR), a leader in the VoD and IP Video Content Delivery space.
News categories: Vecima, Concurrent Computer, Sumit Kumar, Content Distribution, Digital TV, MandA, USA, Worldwide

Consolidated Communications offers live OTT sports from fuboTV
Dec 21, 2017 – Consolidated Communications (NASDAQ: CNSL) has announced it has reached an agreement with fuboTV, the leading sports-first live streaming TV service, to bring its content line-up to Consolidated Communications’ customers.
News categories: Consolidated Communications, fuboTV, Rob Koester, Min Kim, Digital TV, Streaming, USA

Tremor Video DSP extends TV viewership data into connected TV
Dec 21, 2017 – Tremor Video DSP has announced enhanced Connected TV campaigns that leverage exclusive data targeting from Alphonso. Horizon Media will be the first agency to take advantage of this new advanced offering for their client La Quinta Inns & Suites.
News categories: Tremor Video DSP, Horizon Media, Alphonso, Abbey Thomas, Charlotte Cochrane, Advertising, Big Data, Streaming, USA

76% of consumers would buy products through their TVs
Dec 21, 2017 – Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a new t-commerce study released by Connekt. However, many don’t realize the capability currently exists.
News categories: Connekt, Tripp Boyle, Market Research, Smart TV, USA

Altice USA deploys TiVo Personalized Content Discovery platform
Dec 20, 2017 – TiVo (NASDAQ: TIVO) has announced that Altice USA has selected TiVo services to support its service offerings. Altice has deployed TiVo’s Personalized Content Discovery platform to enable personalization and recommendation on its cloud-based connectivity platform, Altice One.
News categories: TiVo Corp, Altice USA, Enrique Rodriguez, Hakim Boubazine, Big Data, Cable TV, Digital TV, Patent, USA, UX

MediaTek SoCs first with Verance Watermarking for ATSC 3.0
Dec 19, 2017 – Verance has announced that MediaTek has become the first SoC provider to complete evaluation tests of Verance Aspect, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV transmission standard (ATSC 3.0).
News categories: Verance, MediaTek, Nil Shah, Eric Anderson, ATSC 3, CES2025, Content Identification, Digital TV, Semiconductor, Set Top Box, Smart TV, USA