USA (United States of America) Digital TV News

TVision releases latest State of CTV Advertising report
Jul 19, 2022 – TVision has released its semi-annual report: 'The State of CTV Advertising' including data on U.S. household reach for Netflix and all major competitors, growth of ad-supported apps and CTV ad attention.
News categories: TVision, Yan Liu, Digital TV, Market Research, Streaming, USA

Amogo Networx to launch FAST channels with Wurl
Jul 14, 2022 – Wurl has announced an agreement with Amogo Networx to launch the company’s Free Ad Supported TV (FAST) channels across various CTV platforms including Samsung TV, LG, Rakuten TV and Roku.
News categories: Wurl, Amogo Networx, Sean Doherty, Jr, Peter von Ondarza, Content Distribution, Digital TV, EU, Latin America, Streaming, USA

40 million U.S. homes trialed and subscribed to at least one OTT service in H1 2021
Jul 14, 2022 – A study from Parks Associates reveals that 40 million U.S. internet households trialed and subscribed to at least one OTT service in H1 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

Crackle Plus launches FAST on the TCL Channel in the U.S.
Jul 12, 2022 – Crackle Plus (Nasdaq: CSSE) is to launch five FAST channels on the TCL Channel streaming platform in the US. The channels are Crackle, Crackle Classics, Chicken Soup for the Soul, Popcornflix and Truli.
News categories: Crackle, FFalcon, Philippe Guelton, Rebecca Wan, Digital TV, Smart TV, Streaming, USA

Crackle Plus extends measurement relationship with iSpot.tv
Jul 6, 2022 – Crackle Plus (Nasdaq: CSSE) has renewed its relationship with iSpot.tv. iSpot.tv will continue to provide its Unified Measurement to the brands working with Crackle Plus to quantify the incremental reach delivered over linear.
News categories: Crackle, iSpot.tv, Darren Olive, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA

ViX+, TelevisaUnivision’s premium SVOD tier, debuts on July 21
Jun 30, 2022 – TelevisaUnivision has announced that ViX+ will debut on July 21, in the U.S., Mexico, and most of Spanish-speaking Latin America. ViX+ is the premium tier of ViX, a streaming service created specifically for the Spanish-speaking world.
News categories: TelevisaUnivision, Pierluigi Gazzolo, Digital TV, Latin America, Mexico, Streaming, USA

Eurofins releases updated NEXTGEN TV logo certification test suite
Jul 1, 2022 – Eurofins Digital Testing (EDT) has announced the release of the NEXTGEN TV logo certification test suite v2022-1.0 – the first major release for the new model year, applicable to ATSC 3.0 compliant receivers from July 1st 2022.
News categories: Eurofins, CTA, NAB, Bob Campbell, Brian Markwalter, Sam Matheny, ATSC 3, Digital TV, QoE, Set Top Box, Smart TV, USA

Xfinity Stream app launches on Apple TV 4K and Apple TV HD
Jun 30, 2022 – Comcast has launched its Xfinity Stream app on Apple TV 4K and Apple TV HD, giving Xfinity TV customers another option to access their subscription. Xfinity’s redesigned Stream app features a new, more intuitive user interface.
News categories: Comcast, Michael DelCiello, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

NextGen TV launches in Shreveport, LA
Jun 28, 2022 – Television stations serving the Shreveport market have begun broadcasting with NextGen TV. The launch includes KTBS-TV (ABC), KSLA (CBS), KMSS-TV (Fox), KTAL-TV (NBC), KPXJ (CW) and KSHV-TV (MyNet).
News categories: Bitpath, ATSC 3, Content Distribution, Digital TV, USA