IPTV subscriber numbers in seventh heaven

Wednesday, December 12th, 2007
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Significant growth will result in 38.4 million IPTV homes by 2012 – or more than seven times as much as the end-2006 figure, according to a new research report published today by Informa Telecoms & Media. Despite this acceleration, “IPTV – A Global Analysis (3rd Edition)” has found that only 3.1% of the world’s TV households will subscribe to an IPTV service by 2012, as the operators battle for market share against cable, satellite and DTT.

Adam Thomas, media research manager at Informa, says: “In the shorter term we are forecasting 10.6 million IPTV households by the end of 2007, double the 2006 figure of 5.3 million. Much of the recent growth has come from service launches by European telcos, although US cablers are also starting to look anxiously over their shoulders at the success of U-Verse and FiOS.”

In 2006, IPTV worldwide generated revenues from subscriptions and VOD of less than US$1.5 billion. By 2012 this figure is forecast to reach US$14.7 billion, with US$13.6 billion coming from subscription revenues, and a further US$1.1 billion from VOD revenues.

Top 5 IPTV Markets in 2012

By Subs (000) By Penetration By Revs (US$m)
China – 6,623 Hong Kong – 46.7% US – 3,096
US – 4,888 France – 18.1% Japan – 1,988
France – 4,167 Taiwan – 14.8% France – 1,402
Japan – 3,143 Singapore – 10.5% Italy – 1,078
Germany – 2,559 Norway – 9.6% Germany – 904

Source: Informa Telecoms & Media

Looking ahead, China is expected to be the leading IPTV market by subscribers, with 6.6 million homes having it as their primary TV service by end-2012. However, Hong Kong will retain its leadership in the household penetration stakes and the US will contribute the highest IPTV revenues.

About IPTV (3rd edition)

“IPTV: A Global Analysis (3rd edition)” cuts through the hype that has engulfed the IPTV sector in recent months. It provides the most insightful and realistic examination of the current market situation and identifies the future direction the market is taking. The report includes important illustrative statistics and reliable forecasts to 2012. It analyses more than 50 markets worldwide and includes detailed forecasts for the top 45 countries.