SVOD subscribers in MENA region hit 1.6 million in Q3 2017

Friday, November 10th, 2017
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SVOD in MENA reached 1,6 million in Q3 2017

According to Dataxis latest research, 1,6 million people had subscribed to an SVOD platform in the third quarter of 2017 in Middle-East and North Africa (MENA). This represents a growth of +19% compared to the previous quarter, and sheds light on the steady rise observed in the market.

SVOD subscribers in MENA region - 1Q 2015 to 3Q 2017

Among the elements driving the growth are Netflix arrival, which helped raise awareness on the SVOD model in the region, as well as the multiplication of bundled offers with telecom operators.

SVOD subscriber share in MENA region by country - Saudi Arabia, UAE, Kuwait, Qatar, Tunisia, Egypt, Others - 3Q 2017

However, strong disparities persist within the countries in the zone, the growth being mainly driven by GCC countries namely Saudi Arabia, UAE and Kuwait. Although the market is still at an early stage, Dataxis’ forecasts are positive provided that the necessary components for a sustainable growth, such as partnerships with telecom operators and investments in attractive content, are met in the years to come.