Digital TV News: ETRI

Nielsen expands OOH panel coverage to 100% of U.S. TV households
Feb 1, 2024 – Nielsen has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
News categories: Nielsen, Deirdre Thomas, Paul Ballew, Advertising, Big Data, Digital TV, USA

ShowHeroes launches CTV attention measurement with Adelaide
Feb 1, 2024 – In partnership with Adelaide, ShowHeroes has added attention measurement for CTV video advertising, offering advertisers a fully integrated approach with cross-device insights.
News categories: ShowHeroes, Adelaide, Sarah Lewis, Marc Guldimann, Advertising, Digital TV, Streaming, Worldwide

Comscore and Nexstar agree audience measurement deal
Jan 23, 2024 – Comscore (NASDAQ: SCOR) has reached an agreement with Nexstar (NASDAQ: NXST) to provide audience measurement metrics across Nexstar's local TV, broadcast, network and digital businesses.
News categories: Comscore, Nexstar, Jon Carpenter, Michael Biard, Advertising, Big Data, Digital TV, USA

IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories: IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide

Sky México deploys ThinkAnalytics' personalization platform
Jan 16, 2024 – Sky México has deployed ThinkAnalytics as its personalization and viewer engagement platform, powering search and discovery for its sports and entertainment offering.
News categories: ThinkAnalytics, Sky México, Trektel, Marc Aldrich, Salvador Rosas, Big Data, Digital TV, Mexico, Satellite, UX

U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories: Parks Associates, Sarah Lee, CES2024, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide

Feyenoord Rotterdam launches OTT platform with Endeavor Streaming
Jan 10, 2024 – Dutch football club Feyenoord Rotterdam has partnered with Endeavor Streaming to launch a dedicated streaming service, elevating the fan experience and expanding its content distribution.
News categories: Endeavor Streaming, Feyenoord, Pete Bellamy, Ruud van der Knaap, Content Distribution, Digital TV, Netherlands, Streaming, Worldwide

Continental unveils Crystal Center Display at CES 2024
Jan 8, 2024 – Continental showcased its Crystal Center Display for the first time at CES 2024, opening up new possibilities to integrate minimalist luxury into car interiors with its frameless and semi-transparent look.
News categories: Continental, Swarovski Mobility, Dr. Boris Mergell, Peter Widmann, CES2024, In-Car, Worldwide