Digital TV News: eMarketer

Exodus from pay TV in the U.S. accelerates despite OTT partnerships
Jul 24, 2018 – Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, U.S. cord-cutting continues to outpace projections. According to eMarketer, the number of cord-cutters will climb 32.8% this year to 33.0 million.
News categories: eMarketer, Christopher Bendtsen, Paul Verna, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

ViewLift integrates Alexa voice control into its Fire TV apps
Jun 12, 2018 – ViewLift has brought Alexa-based voice-activation to its video applications on Fire TV, by integrating Alexa Video Skill capabilities into its feature set. All of ViewLift's partners now can incorporate Alexa voice controls into their Fire TV applications.
News categories: ViewLift, Vishal Parikh, Apps, Digital TV, Set Top Box, Smart Home, USA, Worldwide

US TV ad spending to fall in 2018
Mar 28, 2018 – TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.
News categories: eMarketer, Monica Peart, Paul Verna, Advertising, Digital TV, Market Research, USA

NAGRA’s NexGuard watermarking passes ChinaDRM certification
Mar 13, 2018 – NAGRA (SIX:KUD.S) has announced that its NexGuard watermarking technology has been certified by the ChinaDRM Lab, the standards body that oversees digital rights management in China. The ChinaDRM Lab at the Chinese Academy of Sciences conducted the compliance process.
News categories: NexGuard, NAGRA, Chinese Academy of Sciences, Jaap Haitsma, Philippe Stransky, China, Content Protection, Digital TV, Streaming, Watermarking

Sling TV partners with comScore for cross-platform addressable advertising measurement
Jan 4, 2018 – comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT service’s impressions with those from DISH set-top boxes.
News categories: comScore, Sling TV, Cathy Hetzel, Adam Lowy, Advertising, Big Data, Digital TV, Mobile, Satellite, Set Top Box, Streaming, USA

Expway demonstrates live streaming over LTE at Vodafone Innovation event
Oct 31, 2017 – Expway has demonstrated sustained live streaming over LTE at a recent Vodafone Innovation event. The showcase proved that operators can now add uninterrupted TV – even during peak-times – to their traditional fixed wireless or mobile LTE services.
News categories: Expway, Claude Seyrat, Broadband, Digital TV, Mobile, Worldwide

Connekt launches TV advertising and commerce platform
Sep 28, 2017 – Connekt has unveiled a platform that enables brands, distributors and media companies to generate revenue from TV advertising and commerce. The platform is powered by an in-content transactional advertising engine using artificial intelligence.
News categories: Connekt, Mike Fitzsimmons, David Rudnick, Advertising, Big Data, Mobile, USA

YuMe launches cross-platform connected TV SDK
Sep 20, 2017 – YuMe (NYSE:YUME) has introduced the YuMe Connected TV (CTV) SDK to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. YuMe’s integrated solution delivers CTV campaigns programmatically.
News categories: YuMe, Popcornflix, Venkat Krishnan, Ben Saxton, Advertising, Big Data, Digital TV, Streaming, Worldwide

eMarketer lowers US TV ad spend estimate as cord-cutting accelerates
Sep 13, 2017 – eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in Q1.
News categories: eMarketer, Monica Peart, Chris Bendtsen, Advertising, Digital TV, Market Research, Subscribers, USA