Digital TV News: Carat
Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories:
Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, Streaming, USA
SBS launches HbbTV advertising with Chio, 24i, Isobar and Carat
Jun 8, 2017 – 24i Media has announced that they have joined forces with Isobar and Carat to create and implement HbbTV-based addressable TV for SBS Broadcasting in the Netherlands. The first campaign is with the brand Chio Heartbreakers.
News categories:
24i Media, SBS Broadcasting, Carat, Isobar, Madelon Olsthoor, Dorine van Mullem-Ale, Ronnie van Briemen, Advertising, Digital TV, HbbTV, Netherlands
TiVo Announces Results for Third Quarter Ended October 31, 2007
Nov 28, 2007 – TiVo (Nasdaq: TIVO) has reported financial results for the third quarter ended October 31, 2007. TiVo-Owned subscription gross additions for the third quarter were 69,000 for a total of 1.7 million from 1.6 million in the year ago-period.
News categories:
TiVo Inc, Cable TV, Canada, Digital TV, DVR, Mexico, Results, Satellite, Set Top Box, Streaming, Subscribers, USA
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