Digital TV News: Comcast Cable

84% of U.S. advertisers to increase FAST investments in 2024
Nov 8, 2023 – Xumo and Comcast Advertising have released a report exploring the growing usage of FAST among advertisers and consumers in the U.S., and the role it is playing in multiscreen TV advertising plans.
News categories: Comcast Advertising, Xumo, Marcien Jenckes, Megan Halscheid, Advertising, Digital TV, Market Research, Streaming, USA

Comcast first with multi-gigabit broadband powered by DOCSIS 4.0
Oct 12, 2023 – Comcast is to introduce the first residential customers to broadband powered by DOCSIS 4.0, delivering multi-gigabit symmetrical speeds to customers over the connections that already exist.
News categories: Comcast, Dave Watson, Elad Nafshi, Cable TV, DOCSIS, USA

Comcast introduces NOW TV in the U.S.
May 23, 2023 – Comcast has unveiled NOW TV, a streaming service that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Over 20 FAST channels from Xumo Play, NBC and Sky added to Xfinity Stream
Apr 25, 2023 – Xfinity is giving all its customers more entertainment to enjoy in the Xfinity Stream app with the addition of 20+ free ad-supported streaming TV (FAST) channels from Xumo Play, NBC and Sky.
News categories: Comcast, Vito Forlenza, Digital TV, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Comcast Technology Solutions back-end selected by DT for Magenta TV
Jun 6, 2022 – Comcast Technology Solutions has announced that its Cloud TV Suite is being rolled out as the back-end platform for Deutsche Telekom's Magenta TV. Deployments began in Austria and will be phased across other Deutsche Telekom markets throughout 2022.
News categories: Comcast Technology Solutions, Deutsche Telekom, Ken Klaer, Pedro Bandeira, Austria, Content Distribution, Digital TV, Europe, IPTV

Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories: Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA

Charter and Comcast to build next generation streaming platform together
Apr 27, 2022 – Charter (NASDAQ: CHTR) and Comcast (NASDAQ: CMCSA) have announced that the two companies have formed a 50/50 joint venture to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs.
News categories: Comcast Corporation, Charter Communications, Dave Watson, Tom Rutledge, Digital TV, Middleware, Set Top Box, Smart TV, Streaming, USA

Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories: Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA