Digital TV News: Connected Intelligence

Record-breaking U.S. movie and TV viewership continued in 1H 2021
Sep 14, 2021 – According to The NPD Group, reported time spent watching TV shows and movies in the U.S., in the first half of 2021, rose 4% over last year, as screen-entertainment spending declined by 1%.
News categories: NPD Group, John Buffone, COVID-19, Digital TV, Market Research, Streaming, USA

One billion devices able to deliver content to a screen in US homes
Apr 26, 2021 – According to NPD's 'Device Ownership Trends & Profile Report', by February 2021, U.S. households had over one billion devices installed, connected, and able to deliver digital content to a screen.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Smartphone, Tablet, USA

TV installed base in the U.S. getting bigger and newer
Dec 23, 2020 – According to NPD, over the last several years American TV screens have been inching up in size. Installed TVs in the U.S. are now larger (15% are 60" or over) and newer (the average age is 4.9 years) than ever before.
News categories: NPD Group, John Buffone, Stephen Baker, COVID-19, Digital TV, Market Research, Smart TV, USA

U.S. viewers now bundling seven streaming services
Dec 14, 2020 – According to a survey from The NPD Group, consumers that use streaming to view content are now using seven services, including SVOD and free streaming video services, up from five in April 2020.
News categories: The NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

Voice Assistants, Operating Systems to disrupt consumer ecosystem
Jun 18, 2020 – As connected tech adoption continues to increase among U.S. households, operating systems (iOS, Android) and the accompanying voice assistants are becoming increasingly important to consumers, according to The NPD Group.
News categories: NPD Group, Digital TV, Market Research, Set Top Box, Smart Home, Smart TV, USA

U.S. consumer technology sales to hit $422 billion in 2020
Jan 5, 2020 – Skyrocketing popularity of streaming services and wireless earbuds along with 5G connectivity and AI-enabled devices will drive revenue growth for the U.S. consumer tech industry to a record $422 billion in retail revenues in 2020, according to the CTA.
News categories: Consumer Technology Association, Gary Shapiro, CES2022, Digital TV, In-Car, Market Research, Smart Home, Smart TV, Streaming, USA

U.S. annual consumer technology growth to stay in low single digits
Mar 26, 2019 – The NPD Group has shared insights from its latest Future of Tech report, a three-year technology industry forecast, which predicts low single-digit sales growth in the U.S. consumer technology market through 2021.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

15% of U.S. households have a DTC channel subscription
Mar 21, 2019 – Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, Direct-to-Consumer (DTC) channel adoption rates grew three-fold over the last three years to reach 15%t of U.S. households, according to The NPD Group.
News categories: NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

Desire for bigger screens driving U.S. replacement TV buying
Dec 20, 2018 – According to NPD, 40% of U.S. consumers who replaced a TV over the last two years were most motivated by a desire to purchase a bigger screen. In fact, 40% of replacement TVs purchased had a screen size of 50+ inches.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA