Digital TV News: DPG Media
RTL Group creates international advertising sales unit
Feb 17, 2022 – RTL Group is to combine its RTL AdConnect, G+J iMS businesses and the media division of Smartclip to create an international advertising sales champion. The unit will cooperate with RTL's Yospace and Smartclip for ad-tech services.
News categories:
RTL Group, Thomas Rabe, Stéphane Coruble, Daniel Bischoff, Advertising, Europe, MandA
Telenet to add unskippable ads to TV recordings
Aug 10, 2021 – Telenet is to introduce a revised model for TV advertising in Belgium. Viewers will have to sit through one minute of unskippable adverts before any recordings they've made of VTM (DPG Media) and PLAY programmes (SBS).
News categories:
Telenet, DPG Media, SBS, VRT, John Porter, Kris Vervaet, Jeroen Bronselaer, Frederik Delaplace, Advertising, Belgium, Cable TV, Digital TV, DVR
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