Digital TV News: DTC

Linear programming lives on as FAST channels make gains in the U.S.
Jul 15, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories: Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, Satellite, Streaming, Terrestrial, USA

MediaKind launches end-to-end DTC solution for content owners
Jun 30, 2021 – MediaKind has announced the launch of MediaKind Engage, an end-to-end cloud-native direct-to-consumer (DTC) solution for video contribution, production, streaming, and audience engagement.
News categories: MediaKind, Allen Broome, Content Distribution, Digital TV, Streaming, Worldwide

Magnite and tvScientific launch performance CTV program
Jun 9, 2021 – Magnite and tvScientific have announced a program to connect CTV publishers with a new class of TV buyers, digital-first performance marketers that have not traditionally engaged in CTV advertising.
News categories: Magnite, tvScientific, Todd Randak, Jason Fairchild, Advertising, Digital TV, Streaming, USA

WarnerMedia and Discovery combine entertainment assets in standalone company
May 17, 2021 – AT&T (NYSE:T) and Discovery (NASDAQ: DISCA, DISCB, DISCK) have agreed to combine WarnerMedia's entertainment, sports and news assets with Discovery's non-fiction and international entertainment and sports businesses to create a standalone global entertainment company.
News categories: AT&T, Discovery, Inc, John Stankey, David Zaslav, Digital TV, MandA, Streaming, USA, Worldwide

27% of DTC streaming video services are shared in the U.S.
Apr 2, 2021 – Leichtman Research has found that 82% of U.S. households have at least one streaming video service, with 51% of households having three or more. However, not all of these services are being paid for directly by those who use them.
News categories: Leichtman Research, Bruce Leichtman, Content Protection, Digital TV, Market Research, Streaming, USA

discovery+ subscribers now number more than 11 million
Feb 22, 2021 – Discovery (NASDAQ: DISCA, DISCB, DISCK) has reported results for the quarter and year ended December 31, 2020. discovery+ has now surpassed 11 million total paying direct-to-consumer subscribers globally.
News categories: Discovery, David Zaslav, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

SeaChange announces cloud-based OTT streaming platform for DTC providers
Dec 21, 2020 – SeaChange (NASDAQ: SEAC) has announced a cloud-based OTT streaming platform for DTC providers. The SeaChange Framework offers video back-office, asset and user experience management, and a predictive analytics engine.
News categories: SeaChange, Scott Apgar, Content Distribution, Digital TV, Streaming, UX, Worldwide

Disney surpasses 137 million subscriptions for its D2C services
Dec 11, 2020 – The Walt Disney Company has revealed the next steps in its global streaming expansion with details on the future of Disney+, Hulu and ESPN+, a first look at its upcoming global brand, Star, and previews of new content.
News categories: Disney, Bob Chapek, Bob Iger, Christine McCarthy, Digital TV, Streaming, Subscribers, USA, Worldwide

Extreme Reach releases 3Q 2020 Video Benchmarks Report
Dec 9, 2020 – Extreme Reach (ER) has released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Market Research, USA