Digital TV News: E.W. Scripps

Scripps partners with The Trade Desk
Jun 10, 2024 – Scripps (NASDAQ: SSP) has adopted OpenPass and Unified ID 2.0 (UID2) from The Trade Desk to make it easier for advertisers to identify audiences and measure performance for digital advertising.
News categories: The Trade Desk, Scripps, Will Doherty, Brian Norris, Advertising, Big Data, Digital TV, USA

Broadcast industry leaders invest in RUN3TV
Apr 12, 2024 – Broadcast groups have announced they will lead funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform.
News categories: Pearl TV, Gray Television, Sinclair Broadcast, Nielsen, Comscore, Pat LaPlatney, Chris Ripley, Paul LeFort, Brian Pugh, Advertising, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX

ISA members reach nearly 15% of U.S. TV households
Oct 11, 2023 – The Independent Streaming Alliance (ISA) has shared the results of a study conducted with iSpot TV that shows that its members have an aggregate reach of nearly 18 million U.S. TV households.
News categories: Independent Streaming Alliance, iSpot, Stuart Schwartzapfel, Cameron Saless, Digital TV, Market Research, Streaming, USA

Scripps launches Tablo over-the-air TV viewing box
Aug 28, 2023 – The E.W. Scripps Company (NASDAQ: SSP) has launched a new version of Tablo, a device enabling whole-home viewing and recording of OTA broadcast TV, with integrated FAST channels.
News categories: Scripps, Tablo, Bo Schuerman, Adam Symson, Digital TV, Set Top Box, Terrestrial, USA

Pearl TV brings NEXTGEN TV And Run3 TV to NAB Show 2023
Apr 13, 2023 – At NAB Show 2023, Pearl TV will demonstrate NEXTGEN TV features and capabilities with partners including Comcast NBCUniversal, Samsung and LG Electronics.
News categories: Pearl TV, RUN3TV, Robert Folliard, Anne Schelle, ATSC 3, Content Distribution, Digital TV, Middleware, NABShow, Smart TV, USA

Pearl TV launches RUN3TV hybrid TV platform for NEXTGEN TV
Apr 19, 2022 – Pearl TV has launched its RUN3TV web platform, enabling broadcasters to offer a hybrid TV service to their OTA viewers. RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, with integrated support for two-way web interactivity.
News categories: Pearl TV, Anne Schelle, Kerry Oslund, Robert Folliard, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX

DigiCAP, LG and Pearl TV trial in-car handoff between ATSC 3.0 TV stations
Mar 14, 2022 – In a test car, LG installed a system to receive and display ATSC 3.0 signals on a rear-seat entertainment TV. As the car traveled from the signal coverage of one TV station to the next, the NRT handoff technology succeeded in keeping a steady TV signal on the receiver device.
News categories: DigiCAP, LG Electronics, Pearl TV, Yeongho Je, Anne Schell, ATSC 3, Content Distribution, Digital TV, In-Car, USA

NextGen TV broadcasting begins in Green Bay, WI
Jan 25, 2022 – Television stations in Green Bay, Wisconsin have begun broadcasting with NextGen TV, powered by ATSC 3.0. The launch includes WBAY-TV (ABC), WFRV-TV (CBS), WLUK-TV (FOX), WGBA-TV (NBC) and WCWF (CW).
News categories: BitPath, Scripps, Nexstar, ATSC 3, Content Distribution, Digital TV, USA

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA