Digital TV News: Google Ad Manager

Vodafone deepens strategic partnership with Google
Oct 8, 2024 – Vodafone and Google will work on search and recommendations for TV, deploy Google Cloud's gen AI capabilities, and Google Ad Manager will be used to monetize Vodafone's addressable TV inventory.
News categories: Google Clou, Vodafone, Sundar Pichai, Margherita Della Valle, Advertising, Africa, Big Data, Cable TV, Digital TV, Europe, IPTV, UX

Harmonic introduces in-stream advertising for live sports streaming
Apr 10, 2024 – Harmonic (NASDAQ: HLIT) has introduced in-stream advertising with split-screen ad formats on its VOS 360 Ad SaaS. The feature creates a new premium inventory for live sports streaming.
News categories: Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Ease Live launches contextual on-stream advertising capability
Mar 25, 2024 – Ease Live now enables sports streaming providers to place ads through the graphical overlay that already delivers live game and player stats, play-by-play analysis and other real-time information.
News categories: Ease Live, Kjetil Horneland, Advertising, Digital TV, NABShow, Streaming, UX, Worldwide

Brightcove adds Google Ad Manager support
Feb 27, 2024 – Brightcove (NASDAQ: BCOV) is entering into a strategic partnership with Google to enhance its Ad Monetization service by supporting customers that use Google Ad Manager.
News categories: Brightcove, Google Ad Manager, Marc DeBevoise, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Norigin Media launches white-label FAST app solution
Jan 22, 2024 – Norigin Media has announced a white-label solution for content owners who want to easily launch D2C linear or FAST channels on Smart TV platforms including Samsung Tizen, LG webOS and Android TV.
News categories: Norigin Media, Ajey Anand, Apps, Content Distribution, Digital TV, Streaming, Worldwide

Harmonic adds Google and Equativ to its ad-tech ecosystem
Sep 13, 2023 – Harmonic (NASDAQ: HLIT) has announced that it is expanding its targeted advertising ecosystem through partnerships with ad tech platforms Google Ad Manager and Equativ.
News categories: Harmonic, Equativ, Google Ad Manager, Gil Rudge, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

Imagine Communications partners with Google for TV advertising
Sep 13, 2023 – Imagine Communications has announced a partnership with Google Ad Manager, enabling broadcasters and TV operators to run campaigns while ensuring consistent ad placement on all delivery platforms.
News categories: Imagine Communications, Google Ad Manager, Rob Malcolm, Advertising, Digital TV, IBCShow, Worldwide

Bitcentral linear streaming solution integrates Google DAI
Jul 17, 2023 – Bitcentral has integrated Google dynamic ad insertion (DAI) into its ViewNexa linear streaming service to provide more monetization opportunities in linear and live streaming.
News categories: Bitcentral, Google, Greg Morrow, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Brightcove launches ad monetization service for media companies
Mar 7, 2023 – Brightcove (NASDAQ: BCOV) has launched Brightcove Ad Monetization, enabling media companies to better monetize their live and VOD content with improved yield optimization.
News categories: Brightcove, Marc DeBevoise, David Beck, Michael Dorf, Advertising, Digital TV, Worldwide