Digital TV News: IAB

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, OTT, USA

fuboTV partners with LiveRamp on addressable ad targeting
May 3, 2021 – fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
News categories: fuboTV, LiveRamp, Diana Horowitz, Pamela Duckworth, Advertising, Big Data, Digital TV, OTT, Subscribers, USA

IBM extends Watson advertising AI to OTT media and streaming
Apr 29, 2021 – IBM (NYSE: IBM) has expanded its IBM Watson Advertising Accelerator with the aim of using AI to dynamically optimize OTT ads for improved campaign outcomes, not dependent on traditional advertising identifiers.
News categories: IBM, Xandr, David Olesnevich, Doug Hurd, Advertising, Big Data, Digital TV, OTT

Didomi offers TCF-compliant consent management for connected TV
Mar 16, 2021 – Didomi has expanded its compliance system to include consent collection for connected TV. It is the first European CTV consent solution to be approved compliant with the Transparency and Consent Framework (TCF).
News categories: Didomi, Romain Gauthier, Advertising, Apps, Big Data, Digital TV, Europe, Worldwide

ucfunnel and NetRange enable dynamic ads on Smart TV
Mar 15, 2021 – ucfunnel has announced a partnership with NetRange to deliver advertisements on NetRange’s portal for premium streaming VOD content. The solution runs on MediaTek's turnkey Smart TV platform.
News categories: ucfunnel, ACCESS CO, Kenny Wu, Michimasa Uematsu, Advertising, Digital TV, OTT, Semiconductor, Smart TV, Worldwide

63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories: Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, OTT, Spain, UK

Broadpeak upgrades BkYou ad personalization solution
Feb 24, 2021 – Broadpeak has announced the next generation of its BkYou ad personalization solution. The new BkYou can boost the monetization of live, cloud PVR, and VOD video streaming services delivered in HLS or DASH format.
News categories: Broadpeak, Jacques Le Mancq, Advertising, Content Distribution, OTT, Worldwide

Yospace wins ITV Hub ad insertion contract extension
Feb 11, 2021 – ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration on server-side ad insertion (SSAI).
News categories: Yospace, ITV, Tim Sewell, Vinay Gupta, Advertising, Digital TV, OTT, UK

Samba TV begins Smart TV Privacy Manager rollout with Vestel
Feb 10, 2021 – Samba TV has announced the rollout of its Smart TV Privacy Manager. The Privacy Manager, based on the IAB Transparency and Consent Framework (TCF), is being rolled out to offer consumers privacy controls on Smart TVs.
News categories: Samba TV, Vestel, Ashwin Navin, Barış Altınkaya, Ben Barokas, Leigh Freund, Advertising, Digital TV, Europe, Smart TV, UX, Worldwide