Digital TV News: IAB

TargetVideo integrates AI for video content categorization
Apr 22, 2024 – TargetVideo has integrated AI technology to empower its clients to automatically classify their video content into the categories defined by the Interactive Advertising Bureau (IAB).
News categories: TargetVideo, Uroš Jojić, Advertising, Big Data, Digital TV, Worldwide

CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories: IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA

Eluvio unveils next-gen Content Fabric and debuts new apps
Apr 9, 2024 – Eluvio has updated its Eluvio Content Fabric, delivering live streaming, PVOD, FAST channels and video archive monetization at scale, alongside apps to extract the full potential of the Fabric.
News categories: Eluvio, Michelle Munson, Apps, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Viaccess-Orca to unveil AI-driven video optimization solutions at NAB
Mar 26, 2024 – Viaccess-Orca (VO) has announced that, at the 2024 NAB Show, it will demonstrate how the human side of technology is simplifying service operations and optimizing viewing experiences.
News categories: Viaccess-Orca, Alain Nochimowski, Big Data, Content Distribution, Content Protection, Digital TV, NABShow, QoE, Worldwide

Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories: Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide

Titan OS selects OneTrust as data privacy partner
Feb 21, 2024 – Titan OS has chosen OneTrust as its privacy partner to offer consumers more control over how their data is used and provide advertisers with confidence that consumers' rights are being protected.
News categories: OneTrust, Titan OS, Blake Brannon, Tim Edwards, Big Data, Digital TV, TV OS, Worldwide

Titan OS unveils OS and advertising platform for Smart TVs
Jan 23, 2024 – Titan OS has launched operations, introducing an independent European operating system for smart TVs, and debuting its Titan advertising division to help advertisers reach more relevant audiences.
News categories: Titan OS, TP Vision, Currys, Jacinto Roca, Tim Edwards, Kostas Vouzas, Susie Moan, Advertising, Digital TV, Europe, Latin America, Smart TV, TV OS, UK

IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories: IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide

Blue Ant Media partners with IRIS.TV for contextual advertising
Aug 29, 2023 – Blue Ant Media is partnering with IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels.
News categories: Blue Ant Media, IRIS.TV, Jamie Schouela, Steve Reich, Advertising, Big Data, Digital TV, Streaming, Worldwide