Digital TV News: IRIS.TV

Blue Ant Media partners with IRIS.TV for contextual advertising
Aug 29, 2023 – Blue Ant Media is partnering with IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels.
News categories: Blue Ant Media, IRIS.TV, Jamie Schouela, Steve Reich, Advertising, Big Data, Digital TV, Streaming, Worldwide

IRIS.TV and GroupM partner on content IDs
Aug 3, 2023 – IRIS.TV has partnered with GroupM to use the IRIS_ID content identifier as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.
News categories: IRIS.TV, GroupM, Field Garthwaite, Kevin Sheehan, Advertising, Big Data, Digital TV, Streaming, Worldwide

VideoByte and IRIS.TV bring enhanced contextual targeting to CTV
Nov 16, 2021 – IRIS.TV and VideoByte are partnering to bring video-level contextual enablement to CTV through the VideoByte platform, allowing VideoByte customers to use IRIS.TV contextual targeting directly through its ad server.
News categories: IRIS.TV, VideoByte, Field Garthwaite, David Naffis, Kyle Cheasman, Advertising, Digital TV, Streaming, Worldwide

IRIS.TV integrates Reticle emotional AI for contextual targeting
Oct 4, 2021 – Reticle has announced an integration with IRIS.TV. Marketers will now be able to use Reticle's emotional data to contextually target relevant, brand-safe inventory across IRIS-enabled publishers.
News categories: Reticle, IRIS.TV, Jonah Cait, Field Garthwaite, Advertising, Digital TV, Streaming, Worldwide

SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories: IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

IRIS.TV powers contextually relevant ad inventory for Plex
Aug 25, 2021 – IRIS.TV has partnered with Plex to enable contextually relevant CTV advertising on the Plex platform. Plex is now able to offer brands more transparency into the ad inventory they’ve purchased.
News categories: IRIS.TV, Plex, Field Garthwaite, Todd Hay, Advertising, Digital TV, Streaming, Worldwide

OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories: IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide