Digital TV News: MediaMath

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories: Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming

MediaMath adds Airtel Ads to its demand-side platform
Jun 30, 2021 – Demand-side platform, MediaMath, has announced a collaboration with Airtel. Airtel recently launched Airtel Ads to enable brands to run campaigns to its over 340 million customers in India.
News categories: MediaMath, Airtel, Giovanni Tricarico, Vignesh Narayanan, Amardeep Singh, Advertising, Digital TV, India, Mobile, Satellite

Comscore and MediaMath target CTV and video in LATAM
Feb 18, 2021 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution for Latin America using MediaMath's demand-side platform.
News categories: Comscore, MediaMath, Alejandro Fosk, Guillermo Abud, Aldo Tabe, Advertising, Big Data, Digital TV, Latin America, Streaming

Disney+ Hotstar collaborates with MediaMath on audience-based marketing
Dec 4, 2020 – Disney+ Hotstar has collaborated with MediaMath to enable advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a trusted, and brand-safe environment.
News categories: MediaMath, Hotstar, Pranjal Desai, Nitin Bawankule, Umesh Krishna, Amardeep Singh, Advertising, Digital TV, India, Streaming

Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories: Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA

PubMatic prebid header bidding to drive ad pod optimization
Jun 17, 2020 – PubMatic has announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience.
News categories: PubMatic, Jonas Olsen, Jean Fitzpatrick, Daniel Riddell, Advertising, Big Data, Digital TV, Streaming, USA

MediaMath and TVSquared extend CTV attribution to EMEA
May 6, 2020 – TVSquared has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
News categories: TVSquared, MediaMath, Calum Smeaton, Viktor Zawadzki, Advertising, Big Data, Europe, Middle-East, Streaming

MediaMath partners with TVSquared to deliver CTV attribution
Apr 22, 2020 – TVSquared has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. The partnership enables advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices.
News categories: TVSquared, MediaMath, Jo Kinsella, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA