Digital TV News: MediaMelon

MediaMelon and Nowtilus partner on Server-Side Ad Insertion analytics
Jul 16, 2020 – MediaMelon and Nowtilus have announced an integrated solution providing greater measurement transparency and accuracy of server-side ad insertion based on measurement from the client-side video player.
News categories: MediaMelon, Nowtilus, Kumar Subramanian, Leander Carell, Advertising, Big Data, Digital TV, Worldwide

Telecine deploys MediaMelon OTT streaming optimization platform
Apr 22, 2020 – MediaMelon has announced that Telecine SVOD cinema hub has deployed its SmartPlay OTT streaming optimization platform to deliver a better video QoE with lower content delivery costs despite an unprecedented surge in new subscribers and viewing hours.
News categories: MediaMelon, Telecine, Kumar Subramanian, Fabio Lima, Brazil, Content Distribution, Digital TV, Streaming

MediaMelon selected by Eros Now for OTT streaming analytics
Apr 3, 2019 – MediaMelon has announced that Eros Now (NYSE: EROS) has deployed its SmartSight analytics platform. SmartSight is a real-time streaming video analytics solution that provides monitoring and deep analysis of streaming performance and content consumption.
News categories: MediaMelon, Eros Now, Kumar Subramanian, Big Data, Digital TV, India, Streaming, Worldwide

Streaming Video Alliance releases Open Caching Working Group specifications
Jul 20, 2017 – The Streaming Video Alliance has announced the availability of two new technical specification documents from the Open Caching Working Group. In addition, the Open Caching Working Group has introduced a new sub group for Edge Storage, led by Western Digital.
News categories: Streaming Video Alliance, Western Digital, Jason Thibeault, Enosh Levi, Content Distribution, Digital TV, Streaming, Worldwide

Study reveals how smartphones are transforming the TV experience
Dec 15, 2016 – The Streaming Video Alliance has announced the findings of its 'Mobile Video: Exposed' report that explores consumers' perceptions and behaviors around watching video on mobile phones.
News categories: Streaming Video Alliance, Jason Thibeault, Digital TV, Market Research, Mobile, Worldwide

Streaming Video Alliance releases caching requirements and QoE guidelines
May 12, 2016 – The Streaming Video Alliance (SVA) has released its Open Caching Systems Functional Requirements and QoE Industry Guidelines, which are the culmination of collaboration and input from the SVA Open Caching and Quality of Experience (QoE) Working Groups.
News categories: Streaming Video Alliance, Digital TV, Mobile, Streaming, Worldwide