Digital TV News: Omnicom Media Group

Channel 4 launches real-time bidding on All 4
Aug 23, 2021 – Channel 4 has launched All 4 Private Marketplace, enabling brands to buy digital advertising space around All 4's 14,500 hours of premium content via private programmatic auction for the first time.
News categories: Channel 4, Verica Djurdjevic, Advertising, Digital TV, Streaming, UK

OMG and mediasmart bring programmatic and CTV ads to Indonesia
Aug 2, 2021 – Omnicom Media Group Indonesia has announced a partnership with mediasmart to bring mediasmart's programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia.
News categories: mediasmart, Omnicom Media Group, Noelia Amoedo, Rajat Basra, Advertising, Digital TV, Indonesia, Streaming

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

HUMAN discovers and disrupts CTV ad fraud botnet
Apr 21, 2021 – HUMAN has discovered a CTV ad fraud botnet consisting of nearly a million infected mobile Android devices pretending to be millions of people watching ads on smart TVs and other devices.
News categories: HUMAN, Tamer Hassan, Michael McNally, Per Bjorke, Willard Simmons, Advertising, Android TV, Content Protection, Digital TV, Smart TV, Streaming, Worldwide

AMC Networks and OMG complete first U.S. addressable campaign
Feb 24, 2021 – AMC Networks and Omnicom Media Group (OMG) have completed two linear addressable TV campaigns. The campaigns used the On Addressability platform, with spots running on Comcast and Charter cable systems.
News categories: AMC Networks, Omnicom Media Group, Kim Kelleher, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA

VideoAmp creates combined Smart TV and STB viewing dataset for the U.S.
Mar 31, 2020 – VideoAmp has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M devices. VideoAmp has partnered with two of the largest Smart TV OEMs and 38 MVPDs for its viewership data.
News categories: VideoAmp, Randy Laughlin, Michael Parkes, Jonathan Steuer, Maggie Zhang, Andrea Palmer, Advertising, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA