Digital TV News: PwC

Africa E&M expected to outpace global growth over next five years
Jan 28, 2025 – Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.
News categories: PwC, Alinah Motaung, Charles Stuart, Nana Madikane, Advertising, Digital TV, Gaming, Kenya, Market Research, Nigeria, South Africa, Streaming

India E&M revenue to soar with a CAGR of 8.3%
Dec 9, 2024 – According to PwC, the Indian E&M industry is projected to grow at a CAGR of 8.3% to hit $19.2 billion in 2028, outpacing the global rate of 4.6%. OTT is expected to average growth of 14.9%.
News categories: PwC India, Manpreet Singh Ahuja, Advertising, Digital TV, Gaming, India, Market Research, Streaming, TV Services

Global E&M industry continued to grow in 2023
Aug 16, 2024 – According to PwC, the global entertainment & media (E&M) industry continued to grow in 2023, with total revenues rising 5% in 2023 to US$2.8 trillion - outpacing overall economic growth.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

PwC expects Thailand's E&M revenue to hit THB690bn in 2024
Aug 20, 2024 – PwC forecasts that the revenue growth of Thailand’s entertainment and media industries will reach THB690 billion (~$20bn) in 2024, representing a 4% increase from the previous year.
News categories: PwC, Tithinun Vankeo, Advertising, Digital TV, Market Research, Streaming, Thailand

UK forecast to have largest entertainment and media market in Europe
Aug 14, 2024 – The UK is forecast to have the largest entertainment and media (E&M) market in Europe from next year, according to PwC. UK E&M revenue is expected to break the £100bn barrier this year.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Ben Bird, Advertising, Digital TV, Gaming, Market Research, Streaming, UK

Global E&M revenues projected to hit $3.4 trillion in 2028
Jul 16, 2024 – According to PwC's Global Entertainment & Media Outlook 2024-28 report, the entertainment & media (E&M) industry continued to grow in 2023, with global revenues up 5% in 2023 at US$2.8 trillion.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories: IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA

India Entertainment & Media industry to grow at 9.48% CAGR to 2027
Jul 17, 2023 – India's Entertainment & Media industry is expected to reach INR 6,828,903Cr (US$82.745bn) by 2027 - an 8.6% CAGR. These figures come from PwC's Global Entertainment & Media Outlook 2023-2027.
News categories: PwC, Manpreet Singh Ahuja, Werner Ballhaus, Advertising, Digital TV, Gaming, India, Market Research, Streaming

UK to continue as the leading entertainment and media market in Europe
Jun 27, 2023 – According to PwC's Global Entertainment & Media (E&M) Outlook 2023-2027, the UK is set to maintain its position as the leading E&M market in Europe over the next four years.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Advertising, Digital TV, Market Research, Metaverse, Streaming, UK, Worldwide