Digital TV News: RTL AdConnect
RTL AdConnect and TVSquared partner on attribution for TV campaigns in Europe
Jan 8, 2020 – TVSquared and RTL AdConnect have partnered to provide RTL AdConnect’s global advertisers with always-on proof of performance across more than 150 TV channels and BVOD (broadcaster VOD) platforms throughout Europe.
News categories:
TVSquared, RTL AdConnect, Calum Smeaton, Stéphane Coruble, Advertising, Big Data, Europe
egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories:
egta, Katty Roberfroid, Advertising, Market Research, Worldwide
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