Digital TV News: RTL AdConnect
RTL AdConnect and smartclip team up on addressable advertising
Jan 22, 2021 – RTL AdConnect and smartclip have announced that RTL AdConnect will now use smartclip's ad serving and SSP stack for a larger portion of its European addressable TV and online video campaigns.
News categories: AdConnect, smartclip, Stéphane Coruble, Dr. Oliver Vesper, Advertising, Digital TV, Europe, OTT
RTL AdConnect and TVSquared partner on attribution for TV campaigns in Europe
Jan 8, 2020 – TVSquared and RTL AdConnect have partnered to provide RTL AdConnect’s global advertisers with always-on proof of performance across more than 150 TV channels and BVOD (broadcaster VOD) platforms throughout Europe.
News categories: TVSquared, RTL AdConnect, Calum Smeaton, Stéphane Coruble, Advertising, Big Data, Europe
egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories: egta, Katty Roberfroid, Advertising, Market Research, Worldwide
- VTR selects Media Distillery recording time correction technology
- Nilesat chooses ATEME video processing for two projects
- Facebook Watch TV app available for Vewd-enabled devices
- Western Europe to have 234 million SVOD subscriptions in 2026
- Kublai GmbH to complete takeover of Tele Columbus
- SITI Networks launches apps and Android TV STB with Nagra
- FreeWheel addressable technology unifies linear TV and digital video advertising
- Crackle app launches on Xfinity X1 and Xfinity Flex
- Research suggests CTV ads more effective than linear
- Mowies optimizes cloud streaming workflow with Harmonic
- Mola TV taps Viaccess-Orca to monetize EPL video streaming
- Streamhub enhances video audience analytics with Kantar data
- Eurofins announces NEXTGEN TV test suite for 2022 receivers
- Roku begins Roku OS 10 roll-out
- Roku Express 4K+ and Roku Voice Remote Pro launched in U.S.
- Fraunhofer and Sinclair working to bring Digital Radio Mondiale to ATSC 3.0
- Vodafone España adopts targeted content promotion from TiVo
- 3SS selected by FreeCast for SelectTV multiscreen UX
- LTN Global launches universal signaling for linear addressable TV advertising
- Worldwide semiconductor revenue grew 10.4% in 2020