Digital TV News: Smartclip

Smartclip and M6 Publicité announce ad-tech partnership
Dec 17, 2024 – Smartclip’s advanced ad-tech solutions will progressively be integrated into M6 Publicité’s ad-tech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028.
News categories: Smartclip, M6 Publicité, Thomas Servatius, Hortense Thomine-Desmazures, Advertising, Digital TV, France

smartclip and Virtual Minds complete server technology integration
Nov 27, 2024 – Virtual Minds’ data management platform has been integrated with smartclip's ad server, enabling broadcasters to leverage data for the integrated delivery of campaigns across all video channels.
News categories: Virtual Minds, smartclip, Tom Peruzzi, Thomas Servatius, Advertising, Big Data, Digital TV, Europe

ZDF relies on measurement infrastructure from smartclip
May 30, 2024 – ZDF is using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo.
News categories: smartclip, ZDF, Thomas Servatius, Dr. Florian Kumb, Big Data, Digital TV, Germany

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

smartclip and Ad Alliance enhance linear TV spots with addressable formats
Dec 15, 2022 – Ad Alliance and smartclip have announced a solution to enhance linear TV spots with targetable Addressable TV formats. Dynamically added banner ads can be integrated into the linear TV spot or the complete spot can be replaced digitally.
News categories: smartclip, Ad Alliance, Thomas Servatius, Advertising, Digital TV, Germany

Samba TV enters Spanish market via partnership with Smartclip
Aug 10, 2022 – Samba TV has announced a partnership with Smartclip to enter the Spanish market. The expansion delivers another pillar in Samba TV's global growth strategy, marking the company’s fifth major international announcement this year.
News categories: Samba TV, Smartclip, David Barker, Ángel Fernández Nebot, Advertising, Big Data, Digital TV, Smart TV, Spain

RTL Group creates international advertising sales unit
Feb 17, 2022 – RTL Group is to combine its RTL AdConnect, G+J iMS businesses and the media division of Smartclip to create an international advertising sales champion. The unit will cooperate with RTL's Yospace and Smartclip for ad-tech services.
News categories: RTL Group, Thomas Rabe, Stéphane Coruble, Daniel Bischoff, Advertising, Europe, MandA

RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories: RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe

rlaxx TV to monetise linear ad breaks with smartclip
Sep 20, 2021 – smartclip and rlaxx TV have partnered to monetise the linear ad breaks within the rlaxx TV channel offering in Europe. The cooperation will kick off in the UK and Germany, with Spain joining in the next few months.
News categories: smartclip, rlaxx TV, Stephen Byrne, Ronny Lutzi, Advertising, Digital TV, Germany, Spain, Streaming, UK