Digital TV News: Smartclip

ZDF relies on measurement infrastructure from smartclip
May 30, 2024 – ZDF is using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo.
News categories: smartclip, ZDF, Thomas Servatius, Dr. Florian Kumb, Big Data, Digital TV, Germany

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

smartclip and Ad Alliance enhance linear TV spots with addressable formats
Dec 15, 2022 – Ad Alliance and smartclip have announced a solution to enhance linear TV spots with targetable Addressable TV formats. Dynamically added banner ads can be integrated into the linear TV spot or the complete spot can be replaced digitally.
News categories: smartclip, Ad Alliance, Thomas Servatius, Advertising, Digital TV, Germany

Samba TV enters Spanish market via partnership with Smartclip
Aug 10, 2022 – Samba TV has announced a partnership with Smartclip to enter the Spanish market. The expansion delivers another pillar in Samba TV's global growth strategy, marking the company’s fifth major international announcement this year.
News categories: Samba TV, Smartclip, David Barker, Ángel Fernández Nebot, Advertising, Big Data, Digital TV, Smart TV, Spain

RTL Group creates international advertising sales unit
Feb 17, 2022 – RTL Group is to combine its RTL AdConnect, G+J iMS businesses and the media division of Smartclip to create an international advertising sales champion. The unit will cooperate with RTL's Yospace and Smartclip for ad-tech services.
News categories: RTL Group, Thomas Rabe, Stéphane Coruble, Daniel Bischoff, Advertising, Europe, MandA

RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories: RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe

rlaxx TV to monetise linear ad breaks with smartclip
Sep 20, 2021 – smartclip and rlaxx TV have partnered to monetise the linear ad breaks within the rlaxx TV channel offering in Europe. The cooperation will kick off in the UK and Germany, with Spain joining in the next few months.
News categories: smartclip, rlaxx TV, Stephen Byrne, Ronny Lutzi, Advertising, Digital TV, Germany, Spain, Streaming, UK

Clubbing TV to monetise connected TV inventory with smartclip
Jul 13, 2021 – smartclip has added Clubbing TV to its connected TV portfolio. The smartclip adtech stack will power the Clubbing TV programme with advertising similar to linear TV ads, while offering advanced digital targeting.
News categories: smartclip, Clubbing TV, Stephen Byrne, Stéphane Schweizer, Advertising, Digital TV, Europe, Streaming

Ad Alliance Netherlands moving to Smartclip video monetisation technology
Feb 16, 2021 – Ad Alliance Netherlands is migrating to Smartclip’s video monetisation technology to support growth in video advertising. Both parties aim to further intensify their cooperation in the future.
News categories: Smartclip, Ad Alliance Netherlands, Thomas Servatius, Ton Rozestraten, Advertising, Digital TV, Netherlands