Digital TV News: TDG Research

Growth in Connected TV penetration slows in the U.S.
Sep 8, 2021 – According to TDG, the diffusion of internet-connected TVs (CTVs) in the U.S is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories: Simpli.fi, Frost Prioleau, Advertising, Digital TV, Streaming, USA

Entertainment plays second fiddle for Amazon Prime subscribers
Jul 25, 2018 – According to The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service. Only 11% cite Prime Video, with a collective 10% citing Prime Music, Photos, Reading, Twitch, or other benefits.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

US SVOD users are not all alike
Jun 28, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role that subscription streaming plays.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

Smart TVs top U.S. list of preferred TV streaming platforms
Jan 27, 2016 – Despite the widespread availability of inexpensive ancillary TV streaming devices, TDG research finds that 32% of OTT TV users prefer having the native connectivity of a smart TV.
News categories: TDG, Michael Greeson, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

Demand for iSTBs strong, especially among millennials
Mar 25, 2014 – According to new research from The Diffusion Group, 14% of broadband households currently use an Internet set-top box such as Roku or Apple TV to access over-the-top (OTT) video content on their television.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Set Top Box, Streaming, USA

Simple.TV Launches DVR for the Connected TV World
Jan 9, 2012 – Simple.TV has launched the first DVR designed for the connected TV world. Bringing live and recorded TV to connected devices, Simple.TV turns the iPad, Roku box, Google TV, Boxee Box, or any web browser into a DVR that is accessible from anywhere.
News categories: Simple.TV, CES2025, Digital TV, DVR, Placeshifting, Set Top Box, Smart Home, Streaming, USA

Internet Features are the Norm for New TV Devices
Jun 2, 2011 – According to The Diffusion Group (TDG), the number of households that will be using over-the-top (OTT) video services will grow from 106 million in 2010 to 250 million in 2016.
News categories: The Diffusion Group, Blu-ray, Gaming, Market Research, Set Top Box, Smart TV, Streaming