Digital TV News: Telaria

Sizmek unveils solution for Advanced TV
Sep 12, 2018 – Sizmek has announced the launch of an Advanced TV initiative with plans to roll-out an integrated solution across linear, addressable, and connected TV. Users will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency.
News categories: Sizmek, Mark Grether, Mark Zagorski, Carmen Graf, Advertising, Big Data, Digital TV, USA

Telaria integrates Nielsen digital ad ratings
Aug 14, 2018 – Telaria (NYSE: TLRA) has announced that it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory.
News categories: Telaria, Nielsen, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, Sweden, Worldwide

Nine launches Real Addressability to the Australian market
Aug 6, 2018 – Nine has become the first Australian broadcaster to launch real addressable advertising to the Australian market through 9Now, its broadcast video on demand (BVOD) product. The new offering gives marketers cross-device targeting on video.
News categories: Nine, Michael Stephenson, Pippa Leary, Advertising, Australia, Digital TV, OTT

Telaria unifies analytics, decisioning and programmatic ad delivery
May 15, 2018 – Telaria (NYSE: TLRA) has announced the launch of its Video Management Platform (VMP) powered by three integrated application suites. The Telaria VMP unifies analytics, decisioning controls, and both direct and programmatic delivery tools.
News categories: Telaria, Bonnier, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, USA, Worldwide

Centro adds Samba TV to its programmatic ad platform
Nov 1, 2017 – Centro has announced access to additional connected TV inventory via a Samba TV private marketplace (PMP). Available through programmatic buying on Centro’s platform, connected TV PMPs enable advertisers to efficiently and precisely reach OTT streamers at scale.
News categories: Centro, Samba TV, Katie Risch, Advertising, Digital TV, USA