Digital TV News: iSpot.tv

Future Today to measure streaming TV ad campaigns with iSpot
Jul 23, 2024 – Future Today is to use iSpot Streaming Measurement to measure incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.
News categories: iSpot.tv, Future Today, Jennifer D’Alessandro, Vikrant Mathur, Advertising, Big Data, Digital TV, Streaming, USA

DISH Media offers Pause Ads on Sling TV
Jul 9, 2024 – DISH Media has announced the launch of Pause Ads, a new format for advertisers to engage viewers in a non-disruptive manner when they pause live or on-demand content on Sling TV.
News categories: DISH Media, Sling, Tom Fochetta, Advertising, Digital TV, USA, UX

Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories: Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories: iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide

Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories: iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA

iSpot acquires 605 to expand TV measurement market share
Sep 13, 2023 – iSpot.tv has announced the acquisition of 605, adding set-top box data from 16.6 million homes to its smart TV data footprint, bolstering its measurement solutions for video and TV advertising.
News categories: iSpot, 605, Sean Muller, Kristin Dolan, Advertising, Big Data, Digital TV, MandA, Set Top Box, Smart TV, USA

Independent Streaming Alliance (ISA) announces formation
Jun 12, 2023 – The Independent Streaming Alliance (ISA) has announced its formation. The ISA is a streaming industry forum set up to engage and work collaboratively with consumers, platforms and media.
News categories: Independent Streaming Alliance, Philippe Guelton, Damian Pelliccione, Cameron Saless, Evan Bregman, Digital TV, Streaming, USA