Digital TV News: 605

New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories: 605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA

AT&T US up 125k; DTVLA down 15k video subs in 1Q 2018
Apr 25, 2018 – AT&T (NYSE:T) has reported results for the first quarter of 2018. Total US video subscribers grew by 125,000 in the quarter as DIRECTV NOW subscribers more than offset linear video declines. For DIRECTV Latin America, first-quarter subscribers were down 15,000.
News categories: AT&T, Brazil, IPTV, Latin America, Results, Satellite, Subscribers

Hive and 605 partner on joint offering
Apr 9, 2018 – Hive has partnered on a joint offering with 605. This joint offering is designed to provide deeper insights into both paid and earned media on television. The joint offering will be showcased at Hive’s exhibit at this year’s NAB Show.
News categories: 605, Hive, Ben Tatta, Kevin Guo, Advertising, Big Data, Digital TV, NABShow, USA

Interra Systems first QC vendor to support IAB VAST protocol
Mar 28, 2018 – Interra Systems has announced that its BATON® automated quality control (QC) solution now supports the IAB's Video Ad Serving Template (VAST) protocol, a universal XML specification for serving digital video ads to players.
News categories: Interra Systems, Ashish Basu, Advertising, Digital TV, NABShow, QoE, Worldwide

AT&T US up 161k; DTVLA up 139k video subs in 4Q 2017
Jan 31, 2018 – AT&T (NYSE:T) has reported results for the fourth quarter of 2017. Total US video subscribers grew by 161,000 in the quarter as DIRECTV NOW subscribers more than offset traditional video declines. For DIRECTV Latin America, fourth-quarter subscriber net adds were 139,000.
News categories: AT&T, Brazil, Digital TV, IPTV, Latin America, Results, Satellite, Subscribers, USA

Cross MediaWorks and 605 standardize campaign measurement and advanced analytics
Jan 18, 2018 – Cross MediaWorks and 605 have announced that they have partnered to provide a measurement standard to help scale the addressable TV marketplace. The solution will also enable verification of performance for impressions-based TV campaigns.
News categories: Cross MediaWorks, 605, Nick Troiano, Ben Tatta, Advertising, Big Data, Digital TV, USA

U.S. DBS subscriber losses in 3Q 2017 worse than in any previous quarter
Nov 15, 2017 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the US -- representing about 95% of the market -- lost about 405,000 net video subscribers in 3Q 2017, compared to a loss of about 250,000 subscribers in 3Q 2016.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

AT&T US down 89k; DTVLA down 132k video subs in 3Q 2017
Oct 24, 2017 – AT&T (NYSE:T) has reported results for the third quarter of 2017. US video subscribers were down 89,000 in the quarter with DIRECTV NOW helping to offset traditional video declines. In Latin America third-quarter subscriber net losses were 132,000.
News categories: AT&T, Digital TV, IPTV, Latin America, Results, Satellite, Subscribers, USA

605 establishes strategic data partnership with Charter Communications
Jul 25, 2017 – 605 has announced that it has established a strategic data partnership with Charter Communications (Nasdaq:CHTR) designed to fuel the growth of census-based TV measurement and analytics while fully protecting customer privacy.
News categories: 605, Charter Communications, Kristin Dolan, David L. Kline, James Blackley, James L. Dolan, Advertising, Big Data, Cable TV, Digital TV, USA