Digital TV News: AppLovin
tvScientific launches CTV advertising solution for Games
Apr 14, 2022 – tvScientific has launched a CTV performance advertising solution for the games industry. The ad platform combines the reach and engagement of TV advertising with the performance, trackability and cost effectiveness of digital marketing.
News categories:
tvScientific, Kent Wakeford, Jerome Turnbull, Advertising, Digital TV, Gaming, Worldwide
AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories:
AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA
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