Digital TV News: Ashwin Navi
MiQ takes over Samba TV U.S. managed media services business
Jan 13, 2023 – Samba TV and MiQ have announced a partnership to bolster MiQ's Advanced TV solutions with Samba TV data and measurement. As part of the deal, Samba TV will move its U.S. managed media services business to MiQ.
News categories:
Samba TV, MiQ, Ashwin Navin, Gurman Hundal, Lee Puri, Big Data, Digital TV, MandA, USA
Samba TV and TCL to jointly develop AI solutions for Smart TVs
Jan 5, 2023 – Samba TV has entered into an R&D venture with TCL for the development and deployment of AI and content analytics on TCL TVs, making features of Samba AI, a suite of AI and ML technologies available worldwide.
News categories:
Samba TV, TCL, Ashwin Navin, Shaoyong Zhang, Big Data, CES2023, Digital TV, Smart TV, UX, Worldwide
Samba TV acquires AI innovator Disruptel
Nov 8, 2022 – Samba TV has announced that it has acquired Disruptel. Disruptel’s machine learning technology intelligently deconstructs on-screen content in real-time, identifying people, brands and products that appear.
News categories:
Samba TV, Disruptel, Ashwin Navin, Alex Quinn, Advertising, Big Data, CES2023, Digital TV, USA, Worldwide
Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories:
Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA
Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories:
Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
Samba TV releases State of Viewership Report for Q1 2022
May 10, 2022 – Samba TV has announced the release of its State of Viewership Report for Q1 2022, showing a complex viewership landscape marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA
Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories:
Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide
Samba TV launches SambaID proprietary identifier
Aug 11, 2021 – Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TV’s tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.
News categories:
Samba TV, Ashwin Navin, Wes Chaar, Advertising, Big Data, Digital TV, Smart TV, USA
Samba TV announces global TV viewership dashboard
Jul 22, 2021 – Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.
News categories:
Samba TV, Ashwin Navin, Chad Stoller, Mike Law, Australia, Big Data, Digital TV, Germany, Smart TV, UK, USA
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