Digital TV News: CoLab
UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories:
FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK
60% of UK marketers expect to spend more on Advanced TV
Oct 11, 2021 – FreeWheel has revealed findings from a survey of UK advertisers and agencies. According to the research, 60% of the surveyed UK marketers expect their Advanced TV investments to increase in the next 12 months.
News categories:
FreeWheel, CoLab Media, Virginie Dremeaux, Advertising, Digital TV, Market Research, UK
UK marketers expect to spend more on Advanced TV ads in the next 12 months
Nov 24, 2020 – FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.
News categories:
FreeWheel, CoLab, Virginie Dremeaux, Advertising, Digital TV, UK
Deutsche Telekom media receivers awarded the Blue Angel
Sep 4, 2017 – The Blue Angel has being conferred on Deutsche Telekom's Media Receiver Entry and Media Receiver 201 at the IFA trade show in Berlin. The two products are the first and only set top boxes in the world to carry the German Federal Government’s ecolabel.
News categories:
Deutsche Telekom, UBA, Blue Angel, Michael Hagspihl, Dr. Thomas Holzmann, Digital TV, Germany, IFABerlin, Set Top Box
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