Digital TV News: Daniel Knapp

Initiative to support development of addressable media in Europe launched
Dec 16, 2021 – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe.
News categories: Project X Institute, Advertising, Big Data, Digital TV, Europe

63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories: Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

Online video revenue booming in Europe
Sep 16, 2015 – A new study from IHS (NYSE: IHS) and SpotX has found that revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015. IHS forecasts that over half of all online video advertising revenue will be generated programmatically by 2020.
News categories: IHS Inc, SpotX, Daniel Knapp, Eleni Marouli, Advertising, Digital TV, Europe, France, Germany, Italy, Market Research, Streaming