Digital TV News: Daniel Knapp
63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories:
Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK
Online video revenue booming in Europe
Sep 16, 2015 – A new study from IHS (NYSE: IHS) and SpotX has found that revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015. IHS forecasts that over half of all online video advertising revenue will be generated programmatically by 2020.
News categories:
IHS Inc, SpotX, Daniel Knapp, Eleni Marouli, Advertising, Digital TV, Europe, France, Germany, Italy, Market Research, Streaming
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