Digital TV News: David Barker
Samba TV powers CTV audience targeting at MediaSquare in France
Apr 6, 2022 – Samba TV has announced a partnership with MediaSquare to provide advertising retargeting and targeting for OTT viewers and gamers in France. With a panel of nearly 1M households, Samba TV is the largest provider of CTV data analytics in France.
News categories:
Samba TV, MediaSquare, David Barker, Erwan Le Page, Advertising, Big Data, Digital TV, France, Gaming, Streaming
PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories:
Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, Smart TV, Streaming, UK
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