Digital TV News: David Barker
PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories:
Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, Smart TV, Streaming, UK
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